Implement Clickbait Techniques To Improve SEO And To Convert More

The clickbait is a click hook through sensational titles that arouse the user's curiosity, seeking to optimize its economic benefits.

The user is curious by nature and these types of titles are perfect to get their attention. However, many times these titles are not always morally correct. Why? Like us, you too have fallen for a title that promised you news and it turned out that it was not at all what you expected.

Its main objective is to attract attention and benefit from the visits made by users. They create a need by "manipulating" our curiosity that can only be satisfied by entering the content and once we visit it, "surprisingly" no, it does not satisfy it.

For this type of headlines, the user does not matter, but the income generated by the visits of all the users who have fallen into their networks. This is the main difference with traditional copywriting, where the content that is created is intended to give value to the user.

However, behind this, there is a lot of work in the writing of the copies in which the creative team or business owner has studied the user perfectly to know how to take advantage of human curiosity.

Next I will give you the different clickbait techniques that exist, to avoid (if you can control yourself) falling into them.