Recently, Google went deep into how social media posts impact ranking. But in the world of industry professionals, high-quality content will still bring about a more increase in SEO than popular pages will.

Even the algorithm of Google is designed to search for high quality, useful pieces of content and rank them. Social signals help to determine the value of sites, as they represent each assessment of the content of your page.

With social media engagement, Google gets the external proof of the value of a page.

This implies that social media engagement and search engine optimization go hand in hand. Let’s see five ways you can use social media posting to boost your SEO.

1. Figure Out Who You Are and Make It Known

The internet is full of people from all walks of life. To make a difference among these people, you need to build a strong, original, and engaging brand presence. You can do this by posting optimized content on your pages (on social media) based on a content calendar.

Based on your design, tone, and ethics, your audience should be able to recognize you and your content. Create useful and relevant content. This will make people search for you and it will increase the awareness of your business.