Writing product reviews is one of the most common ways affiliate marketers promote products online. And for good reason too. Often times people searching around for a product review are a little closer to the buying stage. In addition, the format of a product review allows affiliates to provide their visitors with the necessary information to convince them to buy a particular product.

By providing a compelling and informative product review, you can both provide something of value to your visitors and make affiliate sales at the same time.
It’s a win-win situation!

Having been a full-time affiliate marketer for about a year now, I have written a lot of product reviews. I have also read a number of product reviews as well (as I do my research). I find that a large proportion of affiliate product reviews I come across are ineffective in a number of ways. Many affiliates make the mistakes of writing product reviews that are either too salesy, too disorganized, or that simply provide no value to the reader. What this ultimately means is that the affiliate is not making as many sales (if any) as he/she could be.

The purpose of this training resource is to help members of the WA community write the best possible reviews for the products they promote. All the information in this resource is based on my own experiences over the past year.

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AtticusB Premium
This is fantastic advice and very well thought-out. Thanks so much for sharing this!
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N33 Premium
Thank you so much Joseph. You say, you were silent for a while, it was worth waiting.
Much success for you
Sincerely
N with a smile
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AdeRobinson Premium
Just used your Training to create a product review. I'm so glad I found it. Thanks!
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MEsmeriz Premium
Very interesting and helpful. Thanks for sharing :)
Mia.
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Tzbiz Premium
Great Info - thanks!
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Rawan7784 Premium
Very informative!
Your efforts are highly appreciated.
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Karax Premium
thanks for this tutorial!
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Tenahlu Premium
Excellent lesson. Just wondering if anybody can answer this. Lets say you learned a discount promotion on a product that's being reviewed, could you include that promotion into your content as a way to boost perceived benefits given that the manufacturer or the official company is offering that promotion? Or are there specific requirements to do so to make it legal such as contacting the company prior to inclusion of the promotion. Also what if a separate website that doesn't manufacture the product enables a discount? Could you refer to that website suggesting there is a discount or would you have to go through the procedure of contacting them for permission as well?
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WadeBlake Premium
I have seen several, and often they provide a new link for that promotion or a banner . However, it's up to you maintain that link on your site as far as how long promotion runs otherwise you might make you viewers mad if it's no longer available for them.when they click through.
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Tenahlu Premium
I see, thanks!
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Kyoko817 Premium
Thank you so much. This is exactly what I was looking for.
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MikeAkers Premium
Very nice. Thank you Joseph
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Matstabler Premium
Thanks so much, this is very comprehensive and informative. I have done a few product reviews but never been truly satisfied with how I have performed.
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satsat84 Premium
Brilliant brilliant brilliant! You help me a lot with making this lesson. Thank you so much Joe :)
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albert22 Premium
This is an awesome tutorial, especially for those of us that are new! Many thanks for posting it. I've copied it and saved it for future reference!
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wweb53 Premium
Oh! I am going to save this because I plan to use it real soon!
Thank you for sharing this with us other members.
cheers,
william
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CraigB92 Premium
Great lesson Joe, thank you. Will use this going forward.
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josephthl Premium
Thanks Craig! Glad you enjoyed it. All the best with your affiliate campaigns!
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sharon22 Premium
Thank you for the detailed training. Am going to write my first product review. This is a great guideline for me to start.
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josephthl Premium
Great, glad you enjoyed it! Good luck with your product review.
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MarlaineB Premium
This was awesome... I took a whole bunch of notes :). Thanks so much!
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josephthl Premium
Glad you enjoyed it! If you have any questions feel free to reach out!
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MarlaineB Premium
Did you ever write the multi-product review how-to that you mention somewhere at the end? I looked by couldn't find it... is it on a website of yours somewhere I could read it? Thanks!
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josephthl Premium
Thanks for the reminder! I was actually working on an article about multi-product reviews for my website (which is listed in my profile if you're interested), but I'll be sure to update my Wealthy Affiliate training at some point on that very topic.
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MarlaineB Premium
That'd be great! Good luck with the relaunch!
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FLedet Premium
Your training gave me a clarity on doing reviews...Thanks for sharing :)
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josephthl Premium
No Problem! Glad you enjoyed it :)
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FLedet Premium
I tried to check out your blog but it says "This Domain Page Is Disabled."
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josephthl Premium
You mean http://joesaffiliatemarketingguide.com ? I have just relaunched it. If you interested feel free to check it out.
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stepgreen29 Premium
Great training and awesome tips to use when completing a review of a product.
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josephthl Premium
Thank you! Feel free to reach out if you have any questions :)
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VeronicasLuv Premium
WHEW!!!

That was quite extensive training Joseph, but I appreciate the specific steps you shared. I'm looking to write my first product review, so I wanted to gather some research before writing. Luckily, it'll be a product that I already own,s o that should make it a little easier. Thanks again!
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josephthl Premium
Yes owning the product is the best way to write an insightful review. Glad you enjoyed the training! Feel free to reach out if you have any questions :)
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MoniEll Premium
Very thorough and informative. Will certainly use these tips in my future posts - thank you!
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addgypsee83 Premium
I loved your tutorial, thank you so much, I have one question though where would you pit your affiliate disclosure and how would you recommend displaying it?
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Ra90 Premium
Great training, thank you
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WAwannab Premium
I have spent the last few days absorbing and taking notes on this training. I had been stuck on the lesson on writing reviews for some time, and this has been just what I needed to help me out. Thank you for such great information. If I could ask; how do you go about finding your products to review? Again, I appreciate this very much, and will be looking for more of your training!
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treyjames Premium
Good stuff.
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JackieParker Premium
Thanks for this training Joseph. It was very helpful.
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Cagueva Premium
Great training! It is just what I was looking for!
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JKingsberry Premium
Thanks for a great tutorial! You write very well and know a lot about sales technique. I will use your ideas. I know now how to conduct my personal interviews on film with three people who have these jeans. It is good to know that someone has a PRODUCT for their marketing. I have seen mostly "how to---" Which is fine, but I do not have any ideas on that. I will be looking for even more tutorial or blogs from you. Judy
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Corinnehuds Premium
Thanks for this training, You laid everything out so clearly. It was just what I needed to know.
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AnthonyMLM Premium
Awesome Training
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DebbieHansen Premium
Oh, this has gone on my favourite list. Thanks Joseph!
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LowellAnn Premium
Now, this is so well done. Logical, well organized and informative. Thank you Joseph!
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pitin Premium
Thanks for this. Im getting lots of rankings but very little conversions. Need to follow your advice.:)
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Herberth Premium
Excellent information. This is exactly what I needed. Thank you.
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preciousns Premium
So helpful! Thank you very much for taking the time to write this and share it with us.
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JeffKent Premium
Jose said on page 2, "You can do a Google search in forums by searching in “discussions” which is on the left hand side when you do a Google search."

I wish I could find what he's talking about. I spend so much time looking for something that is right under my nose that I can't find it's hard to get anything done.
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daccm Premium
Great site Joe, is your theme one of those here on WA?
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daccm Premium
Great training Joe. I have read a lot of reviews and saw some really terrible ones and your training made me realize how important it is to follow the pattern of building the trust and relationship. I am going to go back through and build a template off what you taught and use it for my guide. Thanks again.

Tom
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WindiJwaks Premium
Hey, Joseph! That was, indeed, a great read: I was initially dissuaded from going the full hog because of the announced length in pages. Once I got into it, though, I found myself turning the pages really quickly, because it's interesting, methodical and very well organised. Well done on a very good piece of training and I surely look forward to the next. Thanks for sharing such truly valuable information.
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bettinaG Premium
That was a great read thanks Joseph. I won't be too scared about writing reviews anymore.
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Give It A Go Premium
Hi Joseph. Thanks for the detailed lesson on how to write a review. It was very informative, especially when you have also included your reasons as to why you added certain information. i think that was very valuable information. Ange
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Alisa1 Premium
Brilliant information - so much reading and action ahead of me now - thanks so much for sharing this.
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AnthonyMLM Premium
Thanks for the training I'm ready to revamp my reviews...thanks again
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mijareze Premium
Great tutorial.
Ed
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gshep51 Premium
Hey Joseph,

This is really impressive and makes affiliate marketing much clearer to me. I just joined WA and new to all this but want to learn as much as I can. My only question is"and I hope this doesn't sound dumb" how do you connect your website to the product to make a commission?

Would much appreciate the help,
Gary
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DanielLara Premium
Hey, gshep51! I believe you have probably figured this out by now, but basically:

1) First, you join an Affiliate Program, which will generate a personal weblink for you to link to;
2) You insert the link into your site, either linking an image or text to the personal link provided by the Affiliate Program.

This information may be seen in much more detail on Level 3 of the Certification Course - try here first: .
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gshep51 Premium
Hey Joseph, Thanks so much for your response,
Gary
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DanielLara Premium
It's actually Daniel, but I am here to help!
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gshep51 Premium
Haha, my apology for that Daniel.
Not sure where I got that name, I think it was from someone below me and I thought they where addressing you.

Gary
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gshep51 Premium
Hi Daniel, You said I could ask for help if needed. I'm just not clear on something, I've read your post and I completely understand it if it pertains to one product. I've been in touch with other members but just can't get a clear answer on this. You seem to have a lot of experience on this so I thought I would ask you.

My niche is Art/painting and Art supplies. I have read 2 affiliate Artist websites and they don't focus on one particular product. They write about many things about art. So they don't have a product review. Should this niche be done differently than others?

I would appreciate your feedback cause I'm not sure what I should do. I started by writing about art supplies and trying to focus one product such as paint. Very hard to do, only so much that can be said about paint etc.

I would very much appreciate your feedback...
Gary

If you'd like to check them out and my website, here they are...

my website-artistpaintssupplies.com

http://www.art-is-fun.com/

http://guidetooilpainting.com/
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DanielLara Premium
Wow, Thaneeya..!! That's a tough one. Tell you what.. Give me a few hours to work on the reply. I have some suggestions for your websites, but let me digest things a little bit. I took a quick look at your Art is Fun page, and it is astounding! Great info and visuals in there. The first thing that strikes me, though, is that you are throwing absolutely everything you've got on a single blow. I think you will be able to retain more traffic, monetize better and "generate" more content with very little work simply by spreading out the information a little more.

Like I said.. Give me some time and I'll cook something up. I think you've got a great thing going, you just need some hints to clear things up a bit.
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DanielLara Premium
OK, got a little more time to reply now. First of all, I will answer in public so that other people may benefit from whatever they find interesting. Also, what I understood from the links you posted is that your site is http://artistpaintssupplies.com/, while the others you have mentioned are for reference. If this is not the case let me know. Finally, I am not an expert by any means; I am just starting out, and whatever previous experience I have is with general sales and common sense, but take my opinions like you with very involved doctor advice: always seek a 2nd opinion ;-)

What I said in my previous reply referred to http://www.art-is-fun.com/ (this is why I called you Thaneeya, as I initially thought the site was yours). I think it is beautifully laid-out, but the information is crammed in a single space probably to make the best use of the number of words in the article/post. Even though this helps with rankings, you miss out on the opportunity to have inter-site linking (when you link from within your site, one page or blog post to another) and it dilutes information in such a way that it makes it hard for people to focus. My personal opinion is that if you break the information down to people and feed them one thing at a time it makes it easier for them to follow a single recommendation and increases your chances of them buying something. For instance.. If I do a product review for a camera lens (my niche is photography/travel), I might make a citation and link to other lenses in my post, but I would not review all of them on the same page. These would be used as a means to justify what I am trying to tell the customer, but not as an opportunity to sell all of them. At the end of the article, you might mention other reviews, especially for products that are direct competitors of the one you are marketing (obviously, if not your own). In the same lens example, if I am reviewing a 50mm lens, it would be natural to review other brands, or approximate focal lengths.

In your specific niche, when you mention "Tools for specific techniques". Now, please bear in mind I am not familiar with painting, so forgive me if my jargon is off. I think you have a world of options when it comes to different techniques. I would make a blog post about technique (a particular one), linked to product reviews which in place link to particular tools one can purchase (linked to affiliates of yours). The more believable and trustworthy your review is, the greater the odds someone will buy stuff based on your review. You can review paints, brushes, canvas, books, university programs... I'm sure you can think of other things. Anything that you buy related to your niche, somebody else buys. Think about yourself as a customer and how you would like to be sold to, what are your pain points and what are the things you value. You are bringing them the benefit of the trouble you already had to decide on which supplies to buy, and providing them a valuable good - time - so that their decision is easier.

Finally.. You are an artist yourself. Why not sell your art on your website? What greatest gallery in the world can there be than the internet? All you have to do is take good pictures of your work and offer them online. I am not sure how easy or feasible it is to ship art, but I'm sure it can be done and you can find a way. I will eventually implement in my website the possibility for people to buy my pictures. I haven't reached a conclusion on how to do this yet (whether by providing a direct access to a framing company, by selling the files, or a mix of both), but in the meanwhile I am working on the content and bringing an emotional value to each one of my pictures. If you would like to check my website, please feel free to visit http://gettingtoknowbrazilinpictures.com.

I hope this helps you and sheds some light in ways you can monetize your site. Also, don't forget to watch Levels 2 and 3 of the Certification Course. These will be essential for you to get fresh ideas and work on your content.
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gshep51 Premium
Hi Daniel, I see you figured after woods that this is not my website, haha. I sent this as an example, This website has been around a while and from what I understand she is doing very well.

So assume you start small like promote one product and then work your way up to this point as she did, am i right?

Thanks so much for your in depth explanation...As for selling my work on my website, that is one of my goals. But to be honest, that is not easy, I have been trying to do that for years. I have had professional websites before and also have tried many other things.

I sell mainly through galleries, back in the day I was very successful but that has gone by the wayside. That's what brought me to online marketing to try and make an extra income.

I want to stay within my niche of Art but I want to promote it in a different way and link it to Art supply companies etc. for a commission. At the same time I want to promote myself as that artist Thaneeya did.

I also like this Bob Martin website, did you see this one?
http://guidetooilpainting.com/

Hope this gives you a better picture of what I'm shooting for.
I am looking forward to reading more of your training posts.

Regards and thanks again,
Gary
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paksul Premium
A great peace of information, really really very useful to write a good and attractive product review. This will surely help many of us. Thanks Joe.
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CherylK Premium
This is just excellent! I'm bookmarking it so I can refer to it often until all of the steps have become second nature. Thanks so much.
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HPearson Premium
Amazing tutorial!! I just wrote my first product review, and was going to include my first affiliate link, when I decided to look for more training on how to write a review. I am so glad I did!! You did a great job of covering every aspect of writing a great review and really, why bother writing one if it isn't going to be great. Thanks so much now I better go re-write it properly this time! Hindy
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jdeHaan001 Premium
Wow! What an excellent tutorial. Thanks for sharing. Hey Josephthl, did you ever finish that other tutorial you mentioned you were working on? 'How To Write a Multi-Product Review'
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Rmaisey Premium
Hi there. You mention you can include you tube video? Do you need permission to do this and how do you do this? Great training!
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jvranjes Premium
Almost all YouTube videos have 'share' option. So the owners are informed when you share it and it is legal. How to do this, please see here:
http://justmythinking.com/how-to-embed-youtube-video-in-wordpress
I shall be happy to read any comment or question there.
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Rmaisey Premium
Fantastic! Thanks for your help!
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Krispix Premium
I was the 100th person to have liked your training! :)
I just want to say thank you for the very detailed help. I can't wait to try some of those suggestions to improve my reviews.
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fransu Premium
Hi! Thank you very much for sharing this training resource, I was stuck as I wanted to review a product I didn't try myself (a jiu-jitsu gi) and had no ideas about how to write a review about it. Now I see clearly that's great. Have a nice day!
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blubutterfly Premium
Hi there, I have a question, as silly as it may seem I an confused about the main keyword for your example. So you have "best Kindle Case" also Kindle Lighted Leather Cover Review" Which keyword would you use in your heading, url for this post? Sorry I am a little confused :)
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leoemery Premium
Use the keyword phrase as your title and try to have it in your first paragraph if you can and then write naturally from there.

So you can create a post with "best Kindle Case" and you can create another post with "Kindle Lighted Leather Cover "
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blubutterfly Premium
Thank you so much this info is very helpful :) I understand exactly what you are saying here
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leolyy Premium
Thanks for the HELPFUL tips. All the best to you in your IM journey
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Kelly76 Premium
Very helpful! Thank you
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Hi there, I am very new to the WA community....This post was extremely beneficial to me. Thanks Joseph. I had a question I would love to begin writing reviews on recent home school product purchases that I made. The items are top notch and range from educational toys to books. I was just wondering if I should combine a home schooling how to blog with product reviews as posts. Or would I have more success making it a blog strictly about product reiews?? I would appreciate your opinion on this. Thanks
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VanessaN Premium
Hi Khadija, I think including both, would be complimentary and beneficial to both you and your visitors. Just my two cents. Hope it was helpful.
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Thanks Vanessa! Decisions, decisions...There are so many to make when you are just starting out. So happy to get helpful advice from a great community. Thanks again!
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VanessaN Premium
Happy to help.
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josephthl Premium
I would DEFINITELY recommend having a website with both. Not every article has to be directed at promoting a particular product - some "how to" articles can just be geared to words providing info and helping the reader. Having both will help build your brand and help establishing a real relationship with your readers. Ultimately, you should want to become the authority in the home schooling niche.

Plus the more content you have on your website the better. More content makes your website seem more authoritative to Google and can help it ranker higher in the SERPS. Plus more content means more opportunities to rank for multiple keywords, which means more possible "entryways" into your site.

Hope this helps!
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Thanks for the advice Joseph!! That makes sense to me. I already have my website up. I can't wait to start adding content. Wishing you continued success!
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Tele Premium
Killer tutorial Joseph. Nice job.
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reesejacobs Premium
Hi blubutterfly!
Did you get an answer to your question? If not, check out Jay's video:
https://my.wealthyaffiliate.com/training/wordpress-images-video-media-management
regarding your question;hope this helps.
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blubutterfly Premium
do you have to get permission of any kind to link customers to a u tube video from your site?
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Lesmyb Premium
Not as far as I know.
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BlueDot Premium
Hi Justine - Jay mentions the process of linking other peoples vids in your site -https://my.wealthyaffiliate.com/training/enhancing-your-blog-posts-with-video - Can't give you the answer as I'm not 100% sure but it is discussed in this vid - Thanks Colin
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blubutterfly Premium
Thanks for that colin I will go and check that out....I wonder how I save all these links? LOL
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Sharliew Premium
do you ONLY put the affiliate link at the end? Or you do link it throughout review and on pictures too??
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Gordi Premium
I like to add them where they are relevant. It could be anywhere in the post.
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Sharliew Premium
thank you for this...now off to write my review using your tips..
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gracesystem Premium
Makes sense, very informative
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Greggs92 Premium
Thanks for this! I am currently on a review writing train so this is really useful! :)
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MarianMartin Premium
A great source with handy tips and tricks for better selling results! Thank you so much for your time writing this! I will definitely use your comments and sugestions in my next review!
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Jeremy007 Premium
Thank you so much for your very informative guide. Your tips are very practical and achievable, making a lot of sense to me. Great stuff.
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wealthykiran Premium
For one moment I thought that was a picture of Mark Zuckerberg :)
Great tips man.
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Colm Premium
Excellent Stuff! Thanks so much!
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Kewl Web Premium
Thank-you Joe. I have picked up a couple of good tips here.
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James9 Premium
That's excellent Joe - to your success!
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dreadless19 Premium
Joe, thanks so much for this invaluable and informative training!
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admos88 Premium
thanks for the training!
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wow! what a wealth of information, just the kind of stuff I use to search all over the internet for. Thanks so much, I'll certainly be checking out your blog =)
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zakki Premium
Thanks a lot for this resource Joe. I found it really helpful and concise. I will sure be following you with future training releases. If I have any queries along the way I will sure to contact you if you don't mind.

Many thanks and best regards.
Amr
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ThomasPaul Premium
I finally got time to go through this training and enjoyed every word of it. I feel like I have a great structure to follow onhow to write a great product review now instead of just winging it and hoping for the best.

Thank you for sharing this!

Thomas
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bigstevec Premium
very well thought out and presented - any hot tips on where to post a review that will get the most mileage
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josephthl Premium
Thanks! Where to post a review really depends on your goals. In terms of sites that are already getting traffic due to their authority, the two sites I use are squidoo.com and streetarticles.com. So far I have actually seen the best results from StreetArticles simply because articles there get indexed so fast and it doesn't take much time for them to shoot to the top of Google (if you've done everything else correctly).
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mrbill74 Premium
Very impressive, Joe. Although the post was long, I read the entire thing. You have a very good writing style and convey your ideas and thoughts well. I already clicked your 'Follow Me' link, and I hope to pick your brain often, AFTER I figure out exactly what it is I'm supposed to be doing here. Back to training and article writing. Keep up the great work, Joe! :-)
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josephthl Premium
Thanks a lot! I'm glad you found the training helpful. If you have any further IM questions, feel free to let me know!
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in you last reply, you directed me to amazon and i have checked but the only option i see is that of advertising links on my website to be earn to earn through click throughs. is that it?
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josephthl Premium
Basically, you would be advertising particular products from Amazon on your website. Every time someone buys a product through one of your links, you get a commission (anywhere from 4-10%). You can signup to become an Amazon affiliate by going to www.amazon.com/affiliates

Hope this helps!
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inner1beauty Premium
Very nice training. Thanks for sharing your experiences and knowledge as an affiliate marketer. This is a training I will definitely refer to on a consistent basis.
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josephthl Premium
Thanks! And the great thing about writing a product review, is that the strategy doesn't change a whole lot regardless of what happens in Google. As long as you provide value to your reader and have traffic, sales will happen.
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lisawells Premium
Excellent training, thanks! Looking forward to the Multi-Product Review training.
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josephthl Premium
Thanks a lot! I hope to have the multi-product review training out next week some time.
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SoapyWitch Premium
Thank you for the great training! I've been struggling with my conscience on reviewing products I have never owned or tried. Research is the key!
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josephthl Premium
No problem! Yea, if you haven't tried the product, just say that you've spent a lot of time researching the product and comparing it to other similar products. Just make sure you keep a balanced/unbiased approach to your review, and you will get more sales.
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lmc6837 Premium
Great training, Joseph. Thanks for the reminder that amazon has free shipping after a certain total. That's a great tip to mention in reviews. I appreciate the work you put into this; it was really helpful.
Lisa
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josephthl Premium
Yes, anytime I promote an Amazon product, I ALWAYS mention that there's free shipping. It's a great way to give them incentive to buy through your affiliate link rather than go somewhere else.
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m.rathod Premium
Nice article, extremely helpful, I wrote a review of a product just like you said, "too sale sly" I have seen some conversions but not as many as I would like to, I think I'm going to update my article and see what a difference it makes. Thanks for sharing.
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josephthl Premium
Yea, from my experiences, my reviews that do the best are actually the most balanced/unbiased. I would definetly recommend this approach over a salesy approach.
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thank you for that training i can see it will help me along way in writing reviews. i am quite new at this actually never written any review or sold any product online. however i just developed my new website, can i be able to post my review on that website or do i need to get a site for each review? it will be of help if you can point me towards good sites where i can be able to access products to write reviews on because i checked clickbank but wasn't able to register there since my country Uganda isn't listed.
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josephthl Premium
Well it really depends on what kind of site you have when it comes to how many reviews to include on it. Some of my bigger sites have multiple reviews whereas my mini-sites usually only have one. I actually don't usually promote Clickbank products because I find most of them to be quite scammy. For you I would highly recommend physical products (especially with Christmas just around the corner). Amazon is a great site to find products to promote.
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thank you for the answer
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Ok... what the heck happened to the "Add to favourites" button?! I really wanted to bookmark this tutorial within WA for future quick reference... but oh well, there's always the good ol' search box hehe :D

One suggestion for the call to action: An alternative to using just a plain old "Click Here!" link is to use a banner with the photo of the product, some text explaining an advantage of getting the product through your banner (discount, free shipping, etc.) and an attractive button that says "Click Here!" or "Order Now!". I'd share an example image, but I can't post html yet, sorry :(

Gracias for making this very concise tutorial joseph. I liked a LOT the honesty angle: if you bought the product and tried it, share your experience. If not, be honest and say you researched other reviews and videos to draw conclusions. Transparency rocks! :D
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josephthl Premium
Thanks a lot! I spent a fair amount of time putting this tutorial together so I'm glad you found it helpful.

Regarding your banner idea:

So far, I have found the text Call To Action to be the most successful in boosting sales. It would be interesting to split test the two, however. My impression, is that at the end of your review, it is a good idea to have a text CTA as it flows better with the rest of your review and seems less promotional. I think people these days have built up a bit of an immunity for banner ads, and tend to ignore them. If I do use banner ads, I usually keep them in the sidebar.

For some reason, I think a text CTA is better because it seems more "personal" (e.g. the reviewer wrote the text for it and it is his/her personal recommendation) rather than a professional looking banner (that may seem like its from the company).

It is an interesting idea, and perhaps I'll try it out for one of campaigns and report back.
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Hi there joseph. I understand what you are saying about ad blindness. However, I think it only applies for stuff like Google Adsense, which are ads on the top and sides of the content, or even within the content itself, but that are not directly relevant to that specific content (like, say, a banner ad about cooking utensils embedded in a recipe article). In that case yes, most users are blind to graphic ads and would be more inclined to notice plain text+link ads, and click through them.

But in the case of the review, using a custom banner portraying the reviewed product would be different, because the reader is actually interested in checking out the product in question. I've read that in this case, most clickthroughs happen on pictures of the product.

I feel I get good results from doing this on my Squidoo lenses. However, as you say, the only way to be totally sure is to run some split tests. Any ways, thanks for answering my comment and thanks again for the tutorial! n_n
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Great article man! Learned quite a bit from this :)
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josephthl Premium
Thanks!
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TJ Books Premium
You worked your butt off on this tutorial. I thank you! I expected a table comparing products. This was more comprehensive. But when you compare products, you give a potential buyer more choices which can be good in some ways and bad in others.Good luck to you. Keep improving everyday and you will do very well in this business. John
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josephthl Premium
Thanks John! I did indeed put a fair amount of time into this tutorial. There are definitely pros and cons with using a multi-product review vs a single product review. I've learnt that which approach you use has a lot to do with the market and the keywords you are targeting. I'm looking to release another training module in the coming weeks about writing a multi-product review as these are especially helpful around Christmas time. Joseph
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Scott W Premium
Many so called trainings on WA make me go "What?" I have no idea why anyone would feel compelled to publish such a "training" resource.

This training, on the other hand, is a true resource for anyone still learning the ropes. It is insightful, well organized, clear, and filled with VALUABLE content.

Thanks for this, Joe. I look forward to reading more from you.
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josephthl Premium
Thanks a lot Scott! I tried to make it is informative and organized as possible - I didn't want to leave anything out. I'm glad you enjoyed reading it, and stay tuned for some more training in the coming weeks.
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Thank you, great training and easy to follow.
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josephthl Premium
Thanks a lot! Glad you enjoyed it.
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anindochk Premium
This is a killer training!!!! Great work! And the good part is, that you look like Mr Zuckerberg!
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josephthl Premium
Thanks! Haha... that wouldn't be the first time someone mentioned that.
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yessharon Premium
Great training on writing product reviews. Breaking it down into parts helped me to understand the process. Thanks.
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josephthl Premium
Thanks! I tried to keep this training resource as organized as possible.
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MugsK Premium
Hi Joe, This is by far the best resource on writting the product reviews. Especially for me as i still struggling to understnd how the IM works and how one should approach it. Thank you for your efforts and Keep up the good work.
I have a couple of Questions
1) Is ther any limit on the length of the review (no of words), somebody told me the longet the verticle scroll, the less chnages of people reading it.

2) Do you think, there should be separate website (domain) for each product review or one can have a common website and write as many reviews

3) can the same technique be used for wrtting a review article?

Regards,
Mugs
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josephthl Premium
Thanks!

1) I would say that the word count really only depends on the product you're reviewing and whether or not you cover it in enough detail. I wouldn't focus on the word count so much, and focus more on trying to cover everything as best as you can.

If you follow the organization I give in this training resource, you will find your reviews will be 600 words+. My longest product reviews are 1000 words. My shorter ones are around 600 words.

2) You can go either way. For beginners starting out I usually recommend putting together a mini-site targeting one product. These require less work and are a good way to get the ball rolling. However, some people are saying that mini-sites are dead. In an article on my personal blog (joesaffilaitemarketingguide.com), I reveal that there are strategic ways to go about mini-sites to make them profitable. Check out the article for more info.

3) Yes, these are the techniques used for writing a review article.
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Hudson Premium
Hi there, excellent training material, on a topic I have been looking for to start working on for some time now, so for me very timely. Thank you very much for taking the time and effort to share this with us here at WA,
Best regards
Hudson.
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josephthl Premium
No problem! I'm glad you found it helpful. With Christmas coming up, now is the time to get some product reviews out there.
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Todd182 Premium
I do believe I could use some training here, Thanks man
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josephthl Premium
No problem! If you have any further questions about writing a product review, let me know.
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