When you write a blog post introduction, you want to connect with your audience on both an emotional and logical level. This can be accomplished in a number of ways. Logical appeal can come from statistics and hard data while emotional appeal will come in the form of human stories that are relatable.

The next thing that you want to do is to identify the problem and agitate it. Describe the target market's problem in descriptive language. Let them know that you understand the problem.

Finally, present your blog post information as the solution to their issues. Let them know that you are going to address their concerns if they read through your post. Give them great information that does address the problem.