How to Use Pinterest to Promote Your Business -More Website Traffic
One thing that is important to remember is that Pinterest isn't just another social media network, but it is also another form of a search engine. Just like Google you can search for posts on Pinterest by entering keywords into the search bar.
Also like being on Google page 1 position 1, the closer to the top of your main Pinterest profile board the more impressions and clicks you will get, because it will be the first thing people see when viewing your profile without having to scroll down. Even though most will scroll down, it’s better to position the most important boards at the top.
When you create a new Pin Board in Pinterest it is populated at the very end of all of your boards. So if your profile contains a lot of pin boards as mine does, you do not want a board that could bring your website more traffic and potential customers to be all the way at the bottom. So here is what to do.
HOW TO REPOSITION YOUR PINTEREST BOARDS
After you have created your pin board, scroll down to it, and then click on/hold and/drag the board up the screen and place it where you want. The other boards will mover one board to the right, filling in the vacated spot. As you can see in the above image, I have my three most important boards first and those of lesser importance to my website come afterwards.
Now when someone lands on my Pinterest profile board those are the first boards they see, and just by scrolling a little more they will see more interests of mine. That is what Pinterest is after all, Pinning of your Interests. And if you can make the image you use to pin your content to Pinterest very visually appealing, it can be re-pinned over and over again.
In the link below, Kyle explains how to create a powerful Pinterest account that will get you a bunch of followers. Once you start, it is very easy to get followers and you never know, they could become customers too.
So I hope this training has given you some better insight into how to use Pinterest to promote your business. One last tip I will give you is that 80% of Pinterest members are women, so if your niche is something that women can get into, you have a greater chance of seeing your website traffic increase. If not, no worries, the amount of men users are steadily growing too.
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