Is your mission is so important?

It is very good to say a good product sells itself, and it is essential to explain and let the world know what you are giving as value, your product and your website must be attractive and simple enough to understand to the audience. Your audience must find your website attractive and fascinating to buy your product, stating the peculiarity of the product and the uniqueness. Your mission, your niche,and what you offer to your audience is the main factor; this must be made clear and simple for your audience to understand.

The market is very competitive

If your niche is congested, it will be very difficult to rank in such a market; some market is highly competitive with big business dominating the niche. These companies have what it takes to do marketing and general SEO: High competitive niche is very hard to rank for a new blogger. You must stand out with your mission statement to rank very high, and it must be in a simple term, easy to understand for your audience.

Make use of your mission to define long-tail keywords

Your long-tail keyword must be incorporated in your mission statements which describe and make a clearer picture of website/blog and product. Website ranking for a specific term is very compulsory and profitable because it must be close and resemble the product that you are selling. You must focus your mission with a perfect SEO strategy.

The ranking of the keywords must use the words of your mission to have better SEO Ranking, the percentage of people using the purpose to search is not very much but is very sure they buy your product because of the value embedded in your mission statements.