3 - Thin Content

Thin contents are substandard posts or pages that have shallow content.

You will recall that Google's mission is to organize the world's information and deliver relevant content to search users. And by creating low-quality content, you are heading for a direct collision with Google.

There are ways Google uses to understand the contents of each page and index them. And even if you escape this phase with your thin content, you will still be found out.

One of the most obvious ways is for Google to look at the bounce rate of the pages of a website. If the bounce rate is very high, it shows that visitors do not find the contents valuable. Or they are not able to find the information they're looking for.

And with repeated instances, Google will take a cue by ranking such websites lower on its search engine results pages (SERPs). So what should you do to resolve any issues caused by thin contents?

The most important thing to do is visit all the pages on your website and improve the content. Make the pages full of important and valuable information, so visitors would want to come back again and again.

And if you have been penalized because of the thin contents, then you can request for reconsideration from Google Search Console.

Conclusion

Being caught up in any Google penalties may lead to a slip in search ranking, loss of traffic, or even revenue. That's why it's important to stay clear of violating any of the search engine rules.

But if you do, this post contains helpful tips to help you identify common mistakes and shows you how to resolve them.