PAGE 1 – What Google uses to rank your page and post

PAGE 2 – Where to find non-target keywords you are ranked for

PAGE 3 – Examples from one of my Google page 1 posts

PAGE 4 – Ranked on Google page 1 position 2 for a non-target keyword

PAGE 5 – What to do if you cannot find a target keyword

The majority of WA members are obsessed with finding low competition keywords for their pages and posts on their websites. But do you know how to rank on Google page 1 WITHOUT a target keyword? It is simple, and Kyle mentions this in one of his Bootcamp keyword training videos. Just write and publish an informative piece of content without a target keyword.

Does that sound contrary to everything we are taught about keywords? It might to the newbie or novice but it is the truth, and not because Kyle said so, but because of how Google really ranks your website content. On the following pages I will show you examples.

HERE IT IS IN A NUTSHELL

Google ranks your website content based on ALL of your words that it indexes and not just on your target keyword. This is one of the main reasons why we keep hearing/reading that “Content is King.” It is because of your entire content with natural keywords that can rank you highly.

YES…your target keywords are important for your marketing efforts but like Kyle says, “keywords are not the be all and end all of your content creation.” As soon as I learned that, creating content became less stressful for me and eventually rankings improved.

So what this boils down to is… If you cannot come up with a good enough target keyword, or a target keyword at all, just write your informative piece of content without it. Google will still rank your content. And if that content has a lot of great useful information, it will naturally contain other keywords.

This is why I advise WA members to not replace already published content with new content and better ranking keywords. It is always best to ADD content but not to delete any that is already indexed because you could be getting rid of some natural keywords that Google is ranking you on.

NEXT UP = Where to find these non-target keyword you are ranking for



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RobinTheresa Premium
Thanks for the reassuring article. I have just posted an article today without strong keywords. It is information rich with a lot of help. And relevant to the rest of the Website. I will be checking the analytics in the next couple of weeks. I am writing for a local business and sometimes the information I write is important for the business but has hardly any key words or there is so much competition for the keywords it is hard to rank high. I was really hoping to rank for anything that might bring more traffic.
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boomergp08 Premium
You are welcome Robin. Content will always be the deciding factor when it comes to rankings, but at least you are providing some keywords none the less. If the content is information rich and relevant, rankings should improve on it eventually, especially if you get comment and social engagement on it.
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MikaelM Premium
This is great. Thanks for another great training.

A question about the snippets Google show in the search results:

I was of the impression that the meta description decides the snippet google use in the SERP. But from what I can understand in this training, google can also randomly select words and sentences for the SERP snippets.

Is that correct understood, and if that is the case, when will the meta description then be used over random sentences selected by google?

Thanks,
Mikael
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boomergp08 Premium
Google will only use the meta description you create if it is compelling enough and / or it is a good enough description for the search query.

Google will always substitute your meta description with what it feels is a better description based on what query is typed into search. It is all based on the search query.

Watch the video from Matt Cutts as he describes how Google uses the meta description. The video is at the bottom of the page on my training tutorial at the link below.
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MikaelM Premium
Really appreciate it. That is great to know and explains a few things for me I have been wondering about:-) Think you very much.

Mikael
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boomergp08 Premium
You are welcome Mikael.
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immistermike Premium
@boomergp08 Excellent reference material, Rob, and well-written and easy to understand!

Here's my question: when I look at the query keywords, are those only what Google users have typed in to get my page(s) in their SERP? Reason I ask is I don't see any target keywords that I used for any of my posts. Do you know of a way to find out the keywords Google indexed with?

Mike
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boomergp08 Premium
Thank you Mike.

To answer your question...

Yes, those are the keywords people have used to find your website. As I have said, many times our content will be highly ranking for keywords that are not our target keyword.

That being said, over time as your website gets more exposure, especially if you share on social media regularly, you will start to see some references to your target keywords.
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immistermike Premium
Good to know! I appreciate you getting back to me on that!
Mike
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boomergp08 Premium
No problem Mike. It is always good to ask questions when you are not sure of something.
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PatsyC Premium
This is excellent thanks!

Just wondering now, how at first with my new website we had to add specific pages and one was 'reviews'. Not long after I replaced the review page with another one since I now post my reviews on the blog roll main page. There wasn't much content on that original review page since it was new and I didn't have a review yet. It was indexed that way. I only had a couple of words stating this page is under construction.

Now with this new Men's line I added to replace the review page, I wonder what will happen? Because you mentioned not to replace already published and indexed content because of natural keywords Google ranked us on. I think the original review page just got ranked for it's title.

I deleted​ the title and the couple of content words and replaced it with the new page.

In Google Console, I have 10 submitted pages/posts and 7 are ranked so far. But, 1 of the 10 pages is the older review page. I actually have 9 submitted. There are 2 newer ones not ranked yet, one being the new Men's line page that I replaced the review page with. Now the counts are off, I wonder if they will auto adjust?
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boomergp08 Premium
You are welcome Patsy.

WOW! Why did you change from pages to posts for your reviews? Reviews are better suited to be on pages because pages are more of a longer term posting. Consider them timeless information.

Blogs are more for content that is either current, trending, timely or as additional and relevant content to an already posted page, making it perfect for interlinking.

I would have kept things the way they were, especially knowing that Google indexes all content shortly after it is published. Making drastic changes after publishing is something I avoid like the plague.
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PatsyC Premium
Being new I had no idea. I have my reviews under 'category' I see a lot of others doing it this way, not having reviews in the menu. Under category they still are a longer term posting it's right there in the front
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boomergp08 Premium
Yes. Having them under Categories is a good way to showcase them as posts.
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PatsyC Premium
My Men's line got indexed, I saw it last night so it's all good :)
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boomergp08 Premium
That's awesome Patsy. Congratulations!
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PatsyC Premium
Thank you! :)
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Alan-C Premium
So far I have been lucky in finding good keywords and I use them in my title and first paragraph, pictures where relevant. From then on I try to write naturally. I will look it over to see if I have missed any opportunities for keywords. As I am still new to website creation, your article makes me feel more at ease with my approach. Thanks.
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boomergp08 Premium
You are welcome and that is great that you have been lucky enough to find good keywords to use. But if you should ever have a problem finding good keywords just know that you can still publish your content without them and still get ranked in Google.
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