PAGE 1 – What Google uses to rank your page and post
PAGE 2 – Where to find non-target keywords you are ranked for
PAGE 3 – Examples from one of my Google page 1 posts
PAGE 4 – Ranked on Google page 1 position 2 for a non-target keyword
PAGE 5 – What to do if you cannot find a target keyword
The majority of WA members are obsessed with finding low competition keywords for their pages and posts on their websites. But do you know how to rank on Google page 1 WITHOUT a target keyword? It is simple, and Kyle mentions this in one of his Bootcamp keyword training videos. Just write and publish an informative piece of content without a target keyword.
Does that sound contrary to everything we are taught about keywords? It might to the newbie or novice but it is the truth, and not because Kyle said so, but because of how Google really ranks your website content. On the following pages I will show you examples.
HERE IT IS IN A NUTSHELL
Google ranks your website content based on ALL of your words that it indexes and not just on your target keyword. This is one of the main reasons why we keep hearing/reading that “Content is King.” It is because of your entire content with natural keywords that can rank you highly.
YES…your target keywords are important for your marketing efforts but like Kyle says, “keywords are not the be all and end all of your content creation.” As soon as I learned that, creating content became less stressful for me and eventually rankings improved.
So what this boils down to is… If you cannot come up with a good enough target keyword, or a target keyword at all, just write your informative piece of content without it. Google will still rank your content. And if that content has a lot of great useful information, it will naturally contain other keywords.
This is why I advise WA members to not replace already published content with new content and better ranking keywords. It is always best to ADD content but not to delete any that is already indexed because you could be getting rid of some natural keywords that Google is ranking you on.
NEXT UP = Where to find these non-target keyword you are ranking for
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You always provide us with useful, important information that's useful and need to become the entrepreneurs we All desire to be.
May Our LORD And Savior Continue to Shower His Abundant Blessing UpOn You Always.
To God All Glory Is Given;
Praise His Holy Name;
Your Brother In Christ;
William
I Pray that Your Journey is both Profitable and Pleasant and Our LORD And Savior Jesus Christ Who Bled And Died On The Cross For Us Continue To Shower His Abundant Blessing UpOn You Always.
Have A Blessed And Safe WeekEnd;
To God All Glory Is Given;
We Should Always Praise His Holy Name;
Your Brother In Christ;
Respectfully;
William
A question about the snippets Google show in the search results:
I was of the impression that the meta description decides the snippet google use in the SERP. But from what I can understand in this training, google can also randomly select words and sentences for the SERP snippets.
Is that correct understood, and if that is the case, when will the meta description then be used over random sentences selected by google?
Thanks,
Mikael
Google will always substitute your meta description with what it feels is a better description based on what query is typed into search. It is all based on the search query.
Watch the video from Matt Cutts as he describes how Google uses the meta description. The video is at the bottom of the page on my training tutorial at the link below. Where in Content do I Use Keywords
Mikael
Here's my question: when I look at the query keywords, are those only what Google users have typed in to get my page(s) in their SERP? Reason I ask is I don't see any target keywords that I used for any of my posts. Do you know of a way to find out the keywords Google indexed with?
Mike
To answer your question...
Yes, those are the keywords people have used to find your website. As I have said, many times our content will be highly ranking for keywords that are not our target keyword.
That being said, over time as your website gets more exposure, especially if you share on social media regularly, you will start to see some references to your target keywords.
