Web Page Layout -

Before we even think about submitting a web page of ours to any Social Bookmarking site, we need to be aware of a few things.

Firstly, Social Bookmarking sites weren't created so that internet marketers could farm backlinks from them. Some people wonder why they get banned from Social Bookmarking sites all the time. They often think it's because they've made too many submissions in a single day. The truth is actually quite the contrary.

You can usually make many daily submissions to Social Bookmarking sites (with a few exceptions), and not worry about being banned. The reason people usually get banned from these sites is because, quite simply, they submit spam. By spam I'm referring to submitting page after page of garbage with embedded affiliate links. Spamming isn't internet marketing, and if you're creating a landing page for a website in the hope of quickly selling a product, then submitting the site to a hundred different locations, all you're doing is spamming, and you will get banned from those sites.

Save the landing pages for PPC - in bum marketing, we're focused on quality more so than anything.

As I explained in the Article Marketing tutorial, your site will become respectable and viewed as being authoritative within the search engines eyes only when you submit quality content that actually helps your readers. This doesn't suddenly change when it comes to Social Bookmarking. The same principle still applies.

Now with Social Bookmarking, we don't need to create any more content outside of the web page we're linking to - there's no need to write any articles. The process is in fact a lot easier - we simply create a public bookmark on the Social Bookmarking site that links back to our web page.

For this reason, it's important the layout of our web page contains valuable information, as it's going to be the only thing that the Social Bookmarking directories look at in determining whether or not we're submitting useful material or spam.

Our web page should follow a similar layout to our articles, in that its keyword optimised around relevant, useful content. The only difference with our web page and an article is that our web page may be attempting to sell a product of some form, and this is entirely acceptable, however we want to make this as discreet and non spammy as possible.

If you're reviewing or comparing products, make the review sound as genuine and impartial as possible. If you're just writing valuable information about a certain topic, write a recommendation at the bottom of your web page about a product that you find useful and include a single affiliate link. Whichever approach you take, try not to be obvious about advertising your product. Once again, this is not PPC, this is bum marketing.

An example of a single paragraph that can discreetly advertise a product is as follows -

"As mentioned throughout this page, you must take care when feeding your fish. Too much of the wrong fish food can make your fish sick, which may require that you purchase medicine. I find it useful to have a tropical fish sickness and disease guide handy just in case. One I use and recommend is *Insert Affiliate Link to Advertised Product With Appropriate Anchor Text*, which I've found to be useful in the past. Now with all that being said, tropical fish...."

Notice how we've made the advertisement in the above paragraph discreet, as if it relates to the subject matter at hand, as opposed to departing from it entirely? The paragraph immediately continues to read in a non-commercial tone after we've discreetly advertised our affiliate product. That is an example of the discreet form of advertising that you want on your web page. Social Bookmarking sites won't view your site as spam if you offer quality information and they don't perceive that you're trying to directly market a product.

You may even go so far as to create an optimised web page that doesn't advertise any product at all, but rather provides only useful content to your readers. Why would you want to go to all the trouble of creating backlinks for a web page like that you ask? Well, there are two reasons -

1. Relevant, optimised content will build your site's Keyword Authority

2. You may create a link menu on your site to a "products" section. The reader won't think you're trying to advertise any product on your site, and if they're interested in buying something, may click on that section without need of prompting from your part.

As an example, view my web page here - http://hypnosiscentral.net/coverthypnosis.html - This would be a good page for me to submit to a Social Bookmarking directory as it contains informative content to the reader and does not advertise any product directly. You'll notice I've discreetly included a link on the right side menu, titled "Covert Hypnosis Courses". If I can convince a reader that I have any form of authority under the subject of Hypnosis, then they'll be more likely to purchase a course I recommend, as opposed to me forcing it down their throat before they've even had a chance to read over my site's content.

So, for your web page layout remember to create a relevant title and offer useful content to your readers, and don't make it obvious that you're advertising a product. There's a very low chance that your web page will be viewed as spam by Social Bookmarking directories if you follow these guidelines.