There are so many social media accounts available now, all competing for your attention. But is it vital that you are involved in all of them?

The real trick is to know which types of sites will be of benefit to your own niche and suit your website.

So first of all here is a summary of the main sites and how (I think) they suit different types of websites.

Different Social Media Sites

It is useful to say maybe at this point that all social media sites seem to do better with an image, but some sites really need images.

  • Pinterest - this site is great for niches that can produce products with good or original images (traditionally attracted a lot of female viewers) and is good for lifestyle niches. It doesn't always convert well but can gain followers and you can break down your niche into different pin boards. - Note you need an image in your post in order to be able to share content to this site.
  • Facebook - is also known to do better with an image. There is the advantage that you can buy ads, and it is good for local businesses especially, but affiliate marketing websites do use it. You probably need to be quite dedicated to make this work for you.
  • Twitter - this is an easy way to disseminate and promote content. Doesn't necessarily convert well but it is a way to gain authority and brand recognition. You need to be tweeting regularly cos the feed is fast moving and people can easily miss your content. Images with tweets stand out more.
  • LinkedIn - is a slower paced media for people who enjoy blogging. You can write your own shorter blogs and link to articles. Useful if you are promoting yourself, as people will want to see your profile and background.
  • Google+ - Like it or loathe it, it does belong to Google and is possibly a way to get noticed by the search engine. Again look at setting up your own collections as well as posting on specific niche related communities.
  • Flipboard - All the rage on WA at the moment, useful if you have lifestyle products to sell as it seems to attract visual buyers. For services it is probably a harder site to gain flips from but it a useful way to set up magazines and show case your posts more easily.
  • Instagram - a great original content visual site, can upload short videos and photos related to your niche. Suits sites that are producing their own photos regularly.
  • YouTube - for sharing video content and uploading your own creations. Useful if you are a regular producer of content but also useful for discovering video content you can use on your own site.

So although there are other social media sites (possibly), these cover the main ones and any additional ones you might be using will be managed in the same way.

So how do you keep on top of all of them? ...............



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1signbanner Premium
Thank you MHainsworth. I never heard of Flipboard I will thanks to you my friend!

Mahalo from Hawaii!


Frank
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Saintos Premium
Hello. A very helpful post indeed and I’ve been wondering about how I will manage my social media so thank you. I shall use some of your ideas. I just have a question which I hope you can help with and I will just use 1 site as an example. I’ve got a personal FB account and use it mainly for my friends. I don’t really want to start posting business things on there. So question 1 is do you think I should set up a business FB account? If yes, what type as I’ve seen they have several options (local, company, brand, local figure). Q2: if I set up a different account for my business pursuits, and further down the line, have several different kinds of niche websites, would I or do I use that same account to post for all my websites or would I have to set a FB page for every different niche I go into? (Hope that makes sense).

What I was thinking of is setting up 1 FB business page, naming it “Saintos” which is what I want to brand myself as and then post all my things from all my different niches (not all set up yet) but what I’m wondering is if it’s a good idea?!? I still want people to know it’s from me and I’ve chosen a name that is not specific to an object so I guessing it may be ok...but I would really like to hear your view or anyone else’s ideas.

Thanks so much for reading and sorry so long!
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Joy3 Premium
I think that it is better to set up one business page for each niche. The reason is that each niche appeals to different kinds of contacts and you are more able to fine tune your offers, your ads and your posts. You are able to organise different campaigns withe different goals. You will also be able to have your analytics and responses separated into niches so you know how to proceed. Best wishes !
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Saintos Premium
That makes perfect sense and I did not think about it like that. Thanks so much for your time :)
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AlanJE Premium
Hi
Re the idea of posting as a brand name on FB, I would have thought it would be better to have a different FB business page for each niche, as you will have different groups of followers for each niche, so it is better to keep them distinct. Best Alan
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Bimby Premium
Great ideas! Thanks.
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ArtByHeart Premium
I like the idea of first posting pictures on Instagram and then afterwards in the article!
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JDKnight65 Premium
Absolutely must have information. Thank you. Tagged
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T1967 Premium
VERY GOOD INFO thank you :-))
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MHainsworth Premium
Thanks :)
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T1967 Premium
you are welcome hun :-))
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swhittington Premium
thanks for this... mayhave to go back to Sumome..
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MHainsworth Premium
Hi I resisted it for a while because I heard it was very heavy and slowed sites down, but I do find it very useful.
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T1967 Premium
Thanks hun, tagged for later :-))
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johnwnewman Premium
Great training!
Some very helpful ideas.
I currently use Hootsuite, but I will look into Buffer as well :-)
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MHainsworth Premium
Hi John - I find I prefer Buffer now and if you like Hootsuite you'll definitely enjoy Buffer, and they are quite similar.
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johnwnewman Premium
I signed up for the free account and I will check it out properly over the next couple of weeks!
Thanks again :-)
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MKearns Premium
A great directory of opportunity in social media. Thanks for sharing Marie.
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MHainsworth Premium
Thanks!
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SadieChan Premium
Thanks for the training, Marie. Honestly it is only about building brand but do not seem to convert well with all these social media. Google SEO is still the best way of getting the right traffic to our site for conversion.
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MHainsworth Premium
Hi I agree SEO and PPC are still the best tools, but don't rule out social media completely. I still get a regular (albeit small) amount of traffic from across all the social media sites and branding is important especially in the more competitive niches - which I keep finding myself in!!
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With-Kev Premium
Thanks Marie, great training. I struggle with all the social mediate platforms and programs such as Buffer don't cover everything. I never thought to use two.
I find Pinterest fantastic to share other people's content. They send updates of posts I subscribed to and I just save them to my sites via their app.
I have some helpful social media templates and plans. Go to https://web.facebook.com/groups/WealthyRetirement/files/ to download them and many other resources
Cheers Kev
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MHainsworth Premium
Thanks Kev I'll definitely take a look at them thanks for sharing, Marie
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With-Kev Premium
Cheers Kev
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BarakS Premium
Thanks. Love using Buffer!
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MHainsworth Premium
Hi Barak I used to be a Hootsuite fan until I came across Buffer, I agree it's a great tool.
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GlenPalo Premium
Excellent training, Marie! Thanks for putting it together.
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MHainsworth Premium
Thanks Glen hopefully it will be useful. I know lots of people can feel overwhelmed a bit with all the different social media types.
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Cynthiah1 Premium
Thanks so much! I am only using google plus at the moment.
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MHainsworth Premium
I like Google+, and it is easier to start with one and build out from there.
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Mike-Writes Premium
Thanks for the excellent tutorial, Marie.
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maluth19 Premium
I love it!
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MHainsworth Premium
Thanks Mike
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maluth19 Premium
Just one more thing, why is Pinterest blocking pins from WA posts like your dirty animal? It says this leads to spam! Have anyone experienced the same trouble?
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maluth19 Premium
I use WordPress, to post on Twitter, LinkedIn and Facebook at once. Even on my Amazon Author page as well. I like your post. Thanks for sharing...

John
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MHainsworth Premium
Thanks - I don't think Pinterest (or many other social media sites) like affiliate links, it keeps banning them and then changing its mind.
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theresroth Premium
Excellent information, thanks very much!
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MHainsworth Premium
Thanks hope it will makes things easier for some.
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theresroth Premium
It definately will, we'll know which works better for which purpose.....☺
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stevecox Premium
wonderful summary of them all!
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MHainsworth Premium
Thanks, that's my polite version!
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stevecox Premium
LOL - Polite works "sometimes"
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