Before I start with how you can speed-up your site I will tell you how a slow website undermines your efforts to create an online business.
If your website is slow you compromise your online business in the following ways:
- Your rankings in Google and other search engines are negatively affected.
- Your targeted potential customers will be discouraged, get bored and won't convert as easily.
- It takes more time to administer your Wordpress website, create your content or troubleshoot it when needed.
You can check your page load time at sites like Pingdom and GTMetrix among others. These sites will also help you identify specific elements of your websites that act as a bottleneck when a visitor requests your content. That way you can steer your corrective actions accordingly.
Whatever your bottleneck is though, all websites respond significantly to the ways I will talk about in the following pages. They are all easy to implement and anyone can apply them regardless of technical level. They will noticeably speed up your website no matter what hosting plan you are using (shared hosting, VPS or dedicated server).