6. Use Video Content

Video content do very well on Facebook, they are not hiding their desire to create more video engagement. They discourage sharing of URL but want you to post videos directly as native content.

What this implies is that you should do more of creating and uploading directly on Facebook. Where possible, do Live videos on Facebook. If you can do this regularly, you will gain high engagement from Facebook

7. Keep your Audience on Facebook

Facebook wants people to spend a lot on their platform. Reduce post containing links to another platform as much as possible. Create video content on Facebook and share it on the platform as much as possible.

Instead of linking a post to links outside the platform, break the article down into a series and create a smaller post that keeps people engaged on the platform. This kind of post will increase your engagement.

In conclusion, although there is a change in the algorithm which will affect your engagement the solution is looking at how we can do it better and still increase our audience. As such we must focus on creating more content that adapts to the demand of both our audience and the platform.