When it comes to links on a website there are three types that can affect SEO either negatively or positively. I had just written a blog post last week explaining that too many affiliate links and link banners on a website is a great way to have Google not like your website. These are the types of links that can have a negative impact if used too much.

However there are links that can have a tremendously positive impact on your website SEO and they are internal links. Google absolutely loves internal links on a website. The more internal links you have pointing to other relevant content on your website, the more Google will like your content and reward you with a boost in the rankings.

POSITIVE USER EXPERIENCE

Internal links not only help to keep Googlebot crawling your website, but it also helps to keep your website readers engaged on your website. Remember, the longer you can keep a person on your website, the better your chances of possibly getting them as a customer, or at least as a return visitor. They may also like your website enough to share it with their friends on social media.

Whenever you can create a good User Experience (UX) you are also making Google very happy because both UX and SEO are related. This is why the training here at WA and what Google says in many of their training videos on SEO, is to provide information for the user. If you please your website readers, Google will reward you.

The third type of link that can also have a positive impact is an External Link going to an external source like Wikipedia, Google, or some other authoritative website. Though you do not need them for better SEO like you do for Internal Links, having them once in a while will not hurt your rankings.

FREE KEYWORDS - SEARCHES / QSR = RESULTS UPDATED MARCH 11, 2018

what is user experience on a website - 72 / 1

how to optimize a website for seo - 231 / 9

website navigation best practices - 64 / 111

internal links and seo - 72 / 22

MORE KEYWORDS ON PAGE 4

NEXT UP = How to create Internal Links

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ellozz Premium
Very useful information! Thank you.
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boomergp08 Premium
@ellozz
You are welcome Elle. I am happy you found my training very useful.
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Sland Premium
That is very nice what you did there. Very helpful. Thanks
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boomergp08 Premium
@Sland
You are welcome Stefany. I hope you found it helpful for your journey in the design of your website.
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IEllis Premium
Definitely helpful. Thanks Robert.
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boomergp08 Premium
@IEllis
You are welcome Lilly. Happy it was helpfful to you.
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VanessaN Premium Plus
Hi Robert, thanks for sharing this information. :-) I've got some corrections to make.
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boomergp08 Premium
@VanessaN
You are welcome Vanessa. I hope it was helpful and thank you for stopping by.
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VanessaN Premium Plus
@boomergp08
This was actually very helpful, Robert. It's like the more you learn, the more you still have to learn.
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boomergp08 Premium
@VanessaN
The learning never stops, trust me on that one. I am still learning every single day. Life is a learning experience. The problem is many people go through life with blinders on and don't seek to learn. Those that do seek learning will be wealthy with knowledge.
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Chris2005 Premium Plus
Robert,
This is something I have to work harder at. I am going back to some of my earlier pages and post to work in links that make sense to latter post.
Sometimes a step back takes us forward. Thanks for the training.
John
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boomergp08 Premium
@Chris2005
You are welcome John. I am a big fan of going back and looking at, or changing things, especially when it comes to website design and the training here at WA.

Personally I have been enlightened a couple of times after getting a better understanding of something that didn't quite sink in the first time through.
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