How to Improve Website Ranking 3: Internal Links for SEO
When creating internal links make sure that you use the text of where the link is going to as the actual link. For example, if you wanted to link to your WA review, you would not make the link to say, Click Here. The better way to have the link would be for it the say, Wealthy Affiliate Review. Both Googlebot and your website readers need to see where the link is taking them to.
The text of this Internal Link is known as Anchor Text. When the anchor text tells your website readers where the link is taking them, it provides a better user experience, which as I said on the previous page, is tied to better SEO.
HOW TO CREATE AN INTERNAL LINK
By now you should all know how to make a link, correct? You highlight the words you wish to be the link and you click the link icon at the top of the WordPress editor window (See Image Above). This will open up the Insert/Edit Link placard (See Below Image). What you want to do is click the gear icon to open up a listing of all Pages and Posts on your website.
Now what you want to do is scroll through your list and find the Page or Post that you want to link to (See Below Image). Just click on it and it will appear in the top URL field. Then in the Title field the anchor text from the link you are creating will appear here. This will be displayed when someone mouses over the link.
Now all you do is click Add Link. You do not want to click the check box that says, Open link in a new window/tab. You should only check that box when sending your customer to an External Link. The reason for that is that you do not want them to lose touch with your website.
NEXT UP = Link Relevance & Free Keywords