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How to evaluate & improve your SEO strategy
Table of Contents
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What is SEO and how search engines work?
- Check out the above glossaries!
- Bookmark the above glossaries! You'll need them!
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What makes SEO so annoyingly challenging?
- Submit your site to Google, Yahoo and Bing!
- Bookmark the Google algorithm change history link!
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12 widely accepted myths that can ruin your SEO efforts
- Find a free tool and perform a mobile optimization test for your site!
- Perform a basic site audit of your site using the new Google testing tool!
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The 11 most important factors that will help you to get higher rankings in Google
- Use a free tool to test your site speed!
- Use a free tool to test your mobile friendliness level!
- Use the recommended free tools to analyze your backlink profile!
- Use Google Search Console to analyze your CTR rate!
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29 “secondary” Google ranking factors worth your attention
- Try to identify at least 3 secondary signals that could help you to improve your SEO!
- Define a measurable, attainable goal for improving those 3 secondary factors!
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What is the robots.txt file and why is so important for your SEO efforts?
- Find and access your robots.txt file!
- Compare its content with the recommended content template!
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What is a sitemap and why is important when you make SEO for a WordPress website?
- Create an HTML sitemap page for your site!
- Create a footer text link that points to the HTML sitemap page!
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How to handle redirects and 404 errors?
- Check your site for existing 404 errors!
- Create a user-friendly custom 404 page!
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5 important development considerations that will influence the accessibility of your site
- Analyze your site architecture using the above tips!
- Optimize your images using the above guidelines!
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What can you do if your site has been penalized or excluded from the search engine’s index?
- Check out and bookmark the Google & Bing webmaster guidelines!
- Check out your site for potential risk factors using the above tips!
Lessons
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1
What is SEO and how search engines work?
2
What makes SEO so annoyingly challenging?
LESSON TASKS
3
12 widely accepted myths that can ruin your SEO efforts
LESSON TASKS
4
The 11 most important factors that will help you to get higher rankings in Google
LESSON TASKS
5
29 “secondary” Google ranking factors worth your attention
LESSON TASKS
6
What is the robots.txt file and why is so important for your SEO efforts?
LESSON TASKS
7
What is a sitemap and why is important when you make SEO for a WordPress website?
LESSON TASKS
8
How to handle redirects and 404 errors?
9
5 important development considerations that will influence the accessibility of your site
LESSON TASKS
10
What can you do if your site has been penalized or excluded from the search engine’s index?
LESSON TASKS