Quoting famous people or using them as examples in your articles can help your article get way more attention that just mentioning someone that no one really knows. People admire famous people and if you are referring to someone famous in your article then it just may help you and your credibility as well. Readers must trust you first.

Have you ever thought of interviewing certain business people related to your niche and then writing about it? There's a good chance that the person that you interviewed will want to share your article or even post a link to it on their own website.

Think about it. It's all a chain of events.