1. Choose the .com extension

When it comes to choosing your domain name, one of the first thing you must give priority to is choosing an extension. Domain name extension refers to the .photo, .pizza, or .com that comes at the end of your domain name.

It is strongly recommended you go with the .com extension. Using the new extensions may look like a brilliant idea, but the .com domain name is the most reliable and credible alternative. It has been established and trustworthy.

Top of it, it is easy to memorize for your users. A lot of users will naturally type in the dot come extension at the end of a domain name without thinking. If your domain name is abcd. pizza and your website visitors are typing abcd.com. They will either land on an error page or someone else website.

If I must comment on the .org and .net extension; they are also popular extensions, and some brands are doing very well with these two extensions. But you will agree with me that they have not gained popularity like the .com extension.

To conclude on the extensions, if you try your domain name and the .com is available, take it. Where it is not available and you desperately want that domain name, try the .org or net extension. Where this three are not available, check another domain name.

2. Choose Phrases that are easy to pronounce and spell:

This is not time to show your grammar skills. When thinking of a domain name, you should be thinking of a name that is easy to pronounce.

It should be a phrase you can easily share over a telephone conversation without losing your tongue. Make it comfortable and easy for your listeners to understand and spell.

You can carry out a simple test. Write your domain name and ask 5 people who have nothing to do with your niche pronounce it. If more than 50% find it difficult to read and pronounce, you may need to reconsider your choice of words.