As we all know, Pinterest is an extremely powerful and popular social networking platform that can drive a LOT of traffic to your website.

And let's clear the air ... I'm not talking about photography, lifestyle or portofolio websites ... I'm talking about ANY kind of website! No matter what are you doing online, Pinterest should be part of your marketing mix.

Why?

Because ...

• 31% of adult internet users use Pinterest (Pew Reasearch)
• Pinterest serves more than 1.5 trillion recommendations annually (Marketing Land)
• 93% of Pinterest users use the platform to plan or make purchases (Pinterest)
• 75% of pins saved come from businesses and two-thirds of all pins are from a business website (Ad Week)
• 65% of pins lead to product sites like eBay or Amazon (Pinterest)
• Pinterest drives 25% of all retail website referral traffic (MeltWater)
• The average pin is re-pinned 11 times (Shopify)
• A pin can get 50% of its engagement after 100 days! That’s 1680 times more than Facebook. (Social Marketing Writing)
• Approximately 17% of people on Facebook come online with a mindset of purchasing a product. On Pinterest, 80% of them come to decide what to purchase (Jeff Bullas)

The point: if you are running a website, then you definitely want to see your images pinned!

In other words, you need to allow readers to pin your images easily ... So, I've decided to create this short tutorial where I will show you how easy is to add a Pinterest "Pin it" button over your images in Wordpress. The button will appear only when the user brings their mouse over your images allowing them to quickly pin that particular image:

Interested?

Let's do this!