Finding And Buying A Domain Name
Last Update: September 07, 2012
Brandable vs Keyword RichThe first thing you will want to do is decide whether you want a brandable domain or a keyword rich domain. A brandable domain is usually one or two words that are very easy for people to remember. Twitter, Google, Digg, Facebook, Smogrettes, Apina Press - names like this are considered brandable.
Even though these types of domains don't have any built in search engine optimization (SEO) weight, they may offer a more long-term success factor. Top of mind awareness is very important to an authority site in any niche and having a domain that people automatically associate with something can make all the difference between someone finding your site and never visiting you again or someone remembering the site and even telling there friends about it.
On the other hand, for smaller micro niche sites, a keyword rich domain can have a big advantage over a brandable one. If you're wanting to target a very specific keyword, like the model of a product you're doing a small review site for, then a keyword rich domain can be the better route.
Here's a short video by Matt Cutts with his thoughts on the subject. It's always good to hear things straight from the horse's mouth. In reference to the video, I believe Google has lessened the weight they give to keyword rich domains but they are still very powerful so don't hesitate to go that route if it's something you feel is right for you.