5. Audience Engagement:

Just like on every social media platforms, your audience engagement counts. Encourage your audience to contribute via comments, likes and share. There are several tactics you can use to gain a higher level of engagement.

You can invite them to share their opinion, you can create a Q$A section and you can even create a contest. Most importantly ensure you attend to the question and answer period. Having someone else collating the question and answers for off-cam will be a brilliant way to attend to the Q$A. You can also saddle him with the responsibility of ensuring you don’t miss out on any of the questions.

6.Give A clear Call to Action (CTA ):

avoid ending your live shows without a clear call to action. Don’t be in a hurry to leave the screen. Endeavour to finish with a clear closing statement. Viewers are waiting to be told what next to be done.

Tell them to like your Facebook page, subscribe to your live channel as it will ensure they get notifications for the next video. If you have a giveaway or a lead magnet, encourage them to sign up.

In conclusion, Facebook live has come to stay. It is left for you to take advantage of it and promote your brand or niche.