3. Promote before Broadcasting:

Do not rely on Facebook notifications at the time of broadcast alone. Spend time and effort in creating interest and broadcasting your event. A simple way out is to announce your upcoming event on your page, you can also share this in groups where you belong.

You can also target a specific audience using Facebook ads, although this will cost cash. Worth mentioning, your promotion should not be limited to the Facebook platform alone. You can talk about your live events in your weekly newsletter, Twitter platform, or even in articles on your blog.

4. Be natural and Personal:

The live platform works better and generates more engagement because it is always natural and there is a personal touch. At the point of recording, be relaxed and confident. Put up a smile and try as much as possible to engage with your viewers. Call them by their names as much as possible, doing that you can easily connect with your audience on a personal level.

You can make mistakes during your recording, it is natural. Even your tested equipment can malfunction; do not get worked up when broadcasting. Remember it’s a live event, coordinate yourself and continue.