Like many others who engage in online education or entertainment, I love it when I am sure that I am watching a live video. I know that I am not the only one in this shoe, many others do their best to watch a live recording even when they know it will still be available for watching after the recording.

This same level of satisfaction many have enjoyed from the Facebook live streaming. You will understand why this channel has continued to gain audience interest. The platform can create an informal connection between brands and their followers. As such, this platform has been able to create better engagement than typically recorded videos.

Facebook Live

Facebook in 2016, released a video streaming feature and tagged it Facebook Live. The unique thing about this feature is its ability to help users broadcast live videos through their Facebook page or their profile.

Although it is meant for live streaming, the video remains on your profile for viewing after streaming. Another unique thing about this feature is that Facebook has improved its algorithm to give Facebook live higher priority.

Businesses are taking advantage of this opportunity to showcase their content and product. Also are followers and visitors; they are taking advantage of the notification during live streaming, it makes it easy to join their brand during lifestreaming.