Yes! We have traffic to our site and we want to offer our visitors something for free! Adding value on your site is always a great idea.

The whole idea behind the mini course is to solve a problem for your customer. Just like with your website, you want to target a particular issue your visitor is having. You will want to write your email courses around a single topic.

There are several ways you can do this. You can start with one big topic and then talk about several smaller subtopics. Or, you can stay on the big topic and go deeper into depth with each email.

For example, you could talk about finding a niche market. Then, you could talk about different ways to research the niche, what tools to use to find the niche and so on.

When setting up an email mini course there are a few things you will want to do. They are as follows:

Theme

The first thing you want to determine is the theme of your email mini course and give it a name.

For this tutorial, I am going to create an email mini course to go along with my Baby Shower Games website.

My theme is "Baby Shower Games" and the name I am going to give it is "Exciting Baby Shower Games"

Content

Once you have your theme and know what you are going to write about, you will want to create content around your theme. The content should consist of 5 - 6 emails about your theme and they should be about 300 words or so each. Just something quick for your subscribers to read.

You can create a much longer email campaign of say 10 days. That choice is all up to you. Just remember, for each day of your campaign, you are going to want to write an email of content.

Soft Sell

At the bottom of each email, you will want to soft sell something. This could be anything you have an affiliation with that pertains to your theme.

The best thing to do is add a P.S. section at the bottom and add the link there.

For my theme, I am going to soft sell different items like baby shower prizes, baby shower keepsakes, baby shower invitations and so on. I have two different affiliate accounts I could use depending on what I want to offer.

When to expect next email

Build suspense! Make your subscriber excited to be getting your emails. You also want to let them know when they will be hearing from you again. Be sure to add this into every email you send out.

On the next page of this tutorial, I am going to show you my first email for my Baby Shower Campaign.



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Stanvic1 Premium
Thanks Eden for this great information.
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Gsavutu Premium
Hello Everyone.....
I hope we are all doing good with the on-going Black-Friday thing for US people..
My quick question is "Is it possible to import or rather add contacts to Aweber from my personal G-mail list or Yahoo list? Suppose I want to pursue them through Autoresponders....
Thank you
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Boothe Premium
I don't know if there is an easy import, but you can add them manually.
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sherlock77 Premium
But the forms don't end up looking like they do inside the creator part of Aweber. Once you put them on your site they're some long stretched out looking form, rather than the nice neat one you see as you're creating it. I opened an account with Aweber today, decided their graphics capabilities totally suck for the money they charged, and cancelled my account with them same day. I want things to look good and work the way they should. Their creation tools are totally amateurish.
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CCunningham Premium
Very good information, thanks.
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Keat Premium
Thanks for your minicourse!
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Freedomseekr Premium
Very well done tutorial! You put a lot of work into it and I'm sure it'll help many others just beginning with email campaigns. Keep up the great job and best wishes :)
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IMN Premium
This is fabulous training. I am starring it so I can find it later when I need it. Thanks Eden.
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Starrlett Premium
Finally signed up with Aweber, thank you so much for providing us with a friendly user version of how to set up email campaigns. I found this extremely useful and look forward to what the results will bring.
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RussStewart Premium
A very good tutorial outlining the fundamentals of the mini course. This has given me some key directions to move forward with.

Excellent stuff!

Cheers.......Russ
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whitsunday Premium
How good is the support from fellow WAers?
I've been receiving an email campaign from a dog trainer. Its an interesting marketing tool that is definitely worth considering for your niche. Thanks for completing the picture as to how this can work. Hmmm got me thinking. Inspiring training. Thank you.
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rufat Premium
Thank you very much for your efforts and the great training! Bookmarking it.
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edensbox Premium
Thank you and glad it helped ;)
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Trialynn Premium
May the beginners be grateful for such great explanations!!
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edensbox Premium
Thank you Trialynn! I cherish your comments!
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judebanks Premium
Nice walk through, thanks. I'm sure it will help those wishing to set up their Aweber messages for the first time. ~ Jude
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edensbox Premium
Thank you Jude! Yea, some asked me to write this up for them.
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stojo Premium
Just the right lesson at the right time to help stream line the learning process by hands on doing it.
Thanks
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edensbox Premium
Your welcome :)
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Sui_generis Premium
Another good one. You're on a roll here. ~Debbi
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edensbox Premium
Thank you Debbi :)
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Karyskis Premium
Thanks for the great training. I am going to bookmark this one.
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edensbox Premium
Your welcome :)
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FLCGroup Premium
Thanks for this. It actually came right on time for me. Good job!
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edensbox Premium
Am so happy it was helpful for you!
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johnwnewman Premium
Excellent training!
Very clearly explained, thanks!
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edensbox Premium
Thank you John :)
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Bunn Premium
Got it bookmarked too! Thanks...;)
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KatieMac Premium
excellent post when I get to this point will bookmark and go over it again
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edensbox Premium
Thank you Katie :)
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tomtitty006 Premium
I know a tiny bit about aweber as I was advised to create emails but that was years ago.I did not get very far with it but it is a very good idea.I won,t read all these pages as I am not going down that road yet,do not want to confuse myself but I have no doubt that is as good as your other posts.
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edensbox Premium
Thank you Mark! I hope it helps you :)
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Patrick007 Premium
Excellent post! I'm going to favorite this one for future review. Thank you, Pat
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edensbox Premium
Your welcome Pat! :)
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