2. Build Blog or Website Traffic to Drive Sales

Video marketing is one of the most prominent ways to market your home business. Here are some good ways to promote your business on YouTube:

• Beyond the scenes views to your online brand
• Introducing you and your brand
• Creating tutorials
• Exhibitions and tours of your online business
• Answering your industry’s questions regarding your niche

You can embed links to your blog or website right in the description of your YouTube channel and you’ll have the traffic delivered to your blog. In addition, you can also have the video embedded onto your site and shared on social media for even better exposure and traction. Of course video watchers on YouTube will share it through their social media profiles as well.

For instance, if you’ve created a digital course, you can have one or two lessons from it posted on YouTube and then embed a link that will redirect people to the whole of the course.

Another prominent illustration is creating awareness to your site using YouTube. The more exposure, the more blog traffic and the more revenue you can earn using all of your monetization techniques, such as affiliate marketing, Google AdSense, selling your own services or products.

3. Sponsorship/Ads

Typically, you need a ton of traffic to obtain sponsorships for a channel or sell ads, and you can likely access this kind of revenue opportunity prior to becoming eligible for the YouTube Partner Program once your traffic starts growing steadily. However, securing sponsors or selling Ad space has the potentiality to drive more revenue than even the Partner Program; thus, it’s worth securing.

To get a sponsorship or sell Ads, you must get in touch with brands using a business proposal. Right in that proposal, you must:

• Introduce your channel. Ensure to describe how related your YouTube channel is to their business.
• Pay attention to how you’re going to help the company, rather than saying all about yourself. Let them know about your experience when you used their product or service (if any) and how much you appreciated it.
• Share your channel, and present the info on the engagement level you’ve had, which includes the likes, comments, views, and more. You can also add your social media following info (if any) to assign more authority and credibility to you and showcase your influence.
• Get a sponsorship and media kit to share with prospective sponsors and advertisers.
• Plunge your idea. For instance, you can offer a product review in direct exchange for a completely free product sample.

There are also online sponsor platforms like Famebit that you can join and leverage for finding and pitching businesses for sponsorships.