Checklist for a Blog Post
If you're going to do the work of creating content for your website, you might as well get the most bang for your buck! We already know, from the trainings with Kyle, that choosing the right keywords when naming your pages and posts is crucial for getting ranked in Google and other search engines. But did you know there are a few other things you can do that will also help to maximize your search engine optimization?
I have a list of items I try to do for every page and post I create on my websites that I have printed and taped to the wall near my computer. Each time I write content, I go over this checklist before I publish. I'll explain each point here, then at the end of this tutorial I'll provide the printable list so you can use it too!
* How-to articles should be pages, not posts. Basically, anything that's going to be relevant for years to come should be created as a page (this is called evergreen content), not a post.
* I choose keywords (I use Jaaxy) that have a monthly search of at least 50 and a competition of 10 or less. Kyle refers to this as "low hanging fruit."
* I use relevant keywords in my headlines. This makes your content rank-able by several keywords, not just the ones in your title.
* I insert my keywords as "alt title" in all images.
* It's smart to include "internal inks." These are links to other pages or posts on your website. If you don't have a relevant page or post to insert, you can always use a sentence like, "For More Information on this Topic, CLICK HERE," and link it to your home page.
* This one isn't always possible, but try to include "external links" as well. This is a link to a website other than yours that provides relevant information to your content. For example, I have a website about animals. I often link articles from PetMD if I'm discussing pet health issues. A good go-to site so you'll have external inks is Wikipedia. They'll have information on any topic you can think of.
* I don't think it's absolutely necessary for each post, but I do try to make them at least 1,000 words.
* Have a call-to-action above the fold. A call to action is something they can click - like an image or text, that invites them to take action. Like: "Click Here to Get Started." Above the fold means near the top of the page so it shows up as soon as they click onto the page...they don't have to scroll down to see it.
* You should have at least one image above the fold.
* Ask for engagement - feedback/comments. Content with engagement ranks higher.
* Meta title with keyword (at the bottom of your page/post you'll see a spot to insert mega title...make sure your title with your keywords is inserted here.)
* Meta description with keyword (at the bottom of your page/post, you'll see a spot to insert a meta description. I usually end up copying the first paragraph of my content, because it contains the keywords (see next step!)
* Use title keywords in your first paragraph.
* Include a video. This isn't always possible, but it increases your ranking if you can include a relevant video.
See next page for a printable version of this list...