In this training, we will begin with the Big Picture view of the process and then put the individual pieces in place so that everything will work as planned.

The following diagram shows how a visitor flows though the email capture process.

Traffic:

The arrows on the left show traffic coming to your Opt-In Form.

Opt-in Form:

The Opt-in form is a form provided by MailChimp that is used to capture the email address.

It can be on a page dedicated to promoting the product or service that is being offered in exchange for the visitor's email address.

This page can be as simple as a few bullet points, or it could be a lengthy sales letter -- you get to decide!

It can also just be in a widget in the sidebar of your website.

This is simply the place for a visitor to your site to enter their email address to signup for your list.

The Confirmation Page:

The Confirmation page is not necessary but highly recommended.

In Canada, and possibly other countries around the world, there is legislation in place intended to control email spam.

The confirmation page is part of a process that is called "Double Opt-In".

Double Opt-In requires the visitor to "Confirm" or "give consent" before sending messages. This is compliant with the new Canadian Anti-Spam Law (CASL).

The confirmation page reminds the visitor that they must check their email to complete the process.

The Thank You Page:

The Thank You page is where the visitor finally gets to claim their Free Gift -- whether it be a product or service.

MailChimp Database:

While the visitor is being sent to the Thank You Page, their email address is being stored in the MailChimp database.

Your Email Message:

This begins with the automated Welcome message, then continues as you share other email messages with your list.