In this training, we will begin with the Big Picture view of the process and then put the individual pieces in place so that everything will work as planned.

The following diagram shows how a visitor flows though the email capture process.

Traffic:

The arrows on the left show traffic coming to your Opt-In Form.


Opt-in Form:

The Opt-in form is a form provided by MailChimp that is used to capture the email address.

It can be on a page dedicated to promoting the product or service that is being offered in exchange for the visitor's email address.

This page can be as simple as a few bullet points, or it could be a lengthy sales letter -- you get to decide!

It can also just be in a widget in the sidebar of your website.

This is simply the place for a visitor to your site to enter their email address to signup for your list.


The Confirmation Page:

The Confirmation page is not necessary but highly recommended.

In Canada, and possibly other countries around the world, there is legislation in place intended to control email spam.

The confirmation page is part of a process that is called "Double Opt-In".

Double Opt-In requires the visitor to "Confirm" or "give consent" before sending messages. This is compliant with the new Canadian Anti-Spam Law (CASL).

The confirmation page reminds the visitor that they must check their email to complete the process.


The Thank You Page:

The Thank You page is where the visitor finally gets to claim their Free Gift -- whether it be a product or service.


MailChimp Database:

While the visitor is being sent to the Thank You Page, their email address is being stored in the MailChimp database.


Your Email Message:

This begins with the automated Welcome message, then continues as you share other email messages with your list.



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Recent messages
Alrehawi Premium
Thank you for this awesome tutorial, I have a question. do you have experience to make popup form and where can I post the code , I tried to put the code in the home page , no changed ,also in the opt-in form I put it in the sidebar widget but the thank you page appear in the widget not in new page as I designed.you can see my site :
inventivechildren.com
Thank you adaba.
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Dfishell Premium
This is a great tutorial, although my non-techie self is still having issues. The first form I created on Mail Chimp does not look like the form that comes up when I click on the embedded version.
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BigDubbayew Premium
I read in the MailChump knowledgebase that the embedded form WILL differ in appearance from the form on the MC site. I am in the process of getting this all figured out myself.

RL
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adaba063 Premium
Dfishell, the form, as is displays on your website will display differently than how it was created on the MailChimp site, however, depending on the options you choose, the various fields will display
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adaba063 Premium
great reply BigDubbayew,

thanks for jumping in to help!
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GPeN87Bridal Premium
thank you.
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adaba063 Premium
you are welcome!
I trust it helped,
all the best,
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DaisyB Premium
This is incredibly great training. I have been trying to do it since you posted it. I could not figure out how to get the code for the form that I built inside Mailchimp. But I have got a form built. I will let you know through the stages. Thank you so much. .... and Yahoo - I now have an account with Mailchimp. Awesome.
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adaba063 Premium
just to make sure, were you able to get the code?

if the instruction was not clear enough -- please let me know so that it can be made more clearly understood

all the best,
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DaisyB Premium
No I wasn't yet. When I go to the embed section, I can only get code for a generic form, not the form that I created under list. I finally chat-talked with a staffer, and they directed me to mailchimp for wordpress plugins instead of telling me where to find the code. I tried their recommended plugins, which required me to change my captcha version. That really screwed up my site, so I ended up removing them and am back at square one, trying to find the code. Mailchimp is not making this easy or perhaps my old eyes are just not seeing the link I am looking for. I will try my old method of setting your instructions on one open browser and mailchimp on another open browser side by side and following you step by step. That may clear my confusion. Thank you so much for all your efforts. I am grateful to you.
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adaba063 Premium
I did consider showing the mailchimp for wordpress plugin, but the free version is limited to only one mailchimp signup form

the embed code does change to reflect any changes that are made to the form

the key is to copy those changes and paste them into the your website (I just add a step in between of copying to a notepad first and then to your website)

if you do not change the code on your website, the form on your website will not change
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adaba063 Premium
I will test this out some more -- have an idea about what might be happening

thanks for this feedback!
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DIGGER12 Premium
It says it has not been published ? i'll try again :-)
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adaba063 Premium
curious!
have just re-published, so should be available now
all the best,
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