In this training, we will begin with the Big Picture view of the process and then put the individual pieces in place so that everything will work as planned.

The following diagram shows how a visitor flows though the email capture process.

Traffic:

The arrows on the left show traffic coming to your Opt-In Form.


Opt-in Form:

The Opt-in form is a form provided by MailChimp that is used to capture the email address.

It can be on a page dedicated to promoting the product or service that is being offered in exchange for the visitor's email address.

This page can be as simple as a few bullet points, or it could be a lengthy sales letter -- you get to decide!

It can also just be in a widget in the sidebar of your website.

This is simply the place for a visitor to your site to enter their email address to signup for your list.


The Confirmation Page:

The Confirmation page is not necessary but highly recommended.

In Canada, and possibly other countries around the world, there is legislation in place intended to control email spam.

The confirmation page is part of a process that is called "Double Opt-In".

Double Opt-In requires the visitor to "Confirm" or "give consent" before sending messages. This is compliant with the new Canadian Anti-Spam Law (CASL).

The confirmation page reminds the visitor that they must check their email to complete the process.


The Thank You Page:

The Thank You page is where the visitor finally gets to claim their Free Gift -- whether it be a product or service.


MailChimp Database:

While the visitor is being sent to the Thank You Page, their email address is being stored in the MailChimp database.


Your Email Message:

This begins with the automated Welcome message, then continues as you share other email messages with your list.



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Recent messages
altheone Premium
Good stuff. I will add the opt-in, confirmation and thank you pages in the near future. For now, I just want to add a sign up page so that my users dont miss a post or video review. do you still suggest to do the opt-in even if my intention is not to give them a freebie?
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Petra4 Premium
YES definitely!

If you can, use the opt-in option so your members don't miss out.
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altheone Premium
thank you Petra. I will add the opt-in option, landing page and thank you page in the next weeks. Al
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PatrickM1 Premium
Excellent training. Thanks for putting this together in such great detail.
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great training, i will have to go through this again,,
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ZEGU Premium
Awesome teaching. An easy to follow guide to what wasn't so easy for me. You made my day - thank you!
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adaba063 Premium
that is great!
yes, I have to keep it simple so that I can understand!
all the best,
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JPride Premium
This was an awesome tutorial! It definitely helped me get started with setting up a subscription for my blog. Thanks so much for sharing!
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adaba063 Premium
Great! Thanks for letting me know!
all the best,
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MelissaA1 Premium
Thank you so much! You are awesome for doing this. It worked perfectly today. I spent about six hours trying to figure it out yesterday because I'm stubborn :)
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adaba063 Premium
Thank You!
I can so relate to your comment about being stubborn!!!
all the best,
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BikiniBadass Premium
I still don't truly understand the importance of Opt In or Landing pages. Can you do a video? I may understand much better if it was explained visually?
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adaba063 Premium
thank you for the suggestion,
a video may help, or a dedicated training on the importance of the opt-in,

In short, an opt-in page is a tool to build an email list

does that help?
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Pelleborg Premium
Thanks adada063. I have been struggling with this for days, but now I know the steps. The traffic to the opt in page can be paid traffic as well, I guess. Is then the opt-in form placed on the email send to the mail-sellers list ?
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adaba063 Premium
sorry for a bit of a delay in responding

the source of the traffic does not matter,
ie free or paid traffic, as long as it gets to your opt-in page

if I understand your question correctly,
no, you do not put the form on the email,
the form goes on the opt-in page,
the email provides the link to the opt-in page

does that help?
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HVella Premium
How do you get the opt in or the pop up to work on wordpress I have tried several times and cannot get it to work.
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adaba063 Premium
I have not worked with the pop-up, so unable to help you there,

however, will need some clarification as to what is not working

would you be willing to share the link to your opt-in page so that I or some other WA members could test it out
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VonnieOh Premium
MailChimp users, is there any limit on image uploads for free accounts?
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adaba063 Premium
good question,
for what reason would you be asking,

MailChimp is an email server, not a data storage site

you can use images in your email, but too many images makes the email unmanageable by those you want to send to, which can result in your list shrinking in size instead of growing

just a thought
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docub Premium
FYI, If anybody is using Aweber, as Dreamer56 (Tim) stated, the same thing can be done using a text/html widget if you weren't sure.
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adaba063 Premium
docub,
absolutely, this is using MailChimp because this is the service that is frequently mentioned, however the same principle applies to other auto-responder services
all the best,
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docub Premium
Yep, One can't do email marketing without "a Service" , whomever it may be. Thanks
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JuliusLT Premium
Great guide. One question, is there a way to add the opt-in form as a simple sidebar widget? I don't want to dedicate a seperate page for the list.
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Dreamer56 Premium
Julius you can certainly put the opt-in form in your sidebar. You can create your own and add your code or build it in Mailchimp using the the option to create a form in HTML and simply add to a text widget in the sidebar
Tim
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JuliusLT Premium
Yaeh, I figured that out, thanks!
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adaba063 Premium
JuliusLT,
great question -- thanks for asking!
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adaba063 Premium
Dreamer56,
thanks for chipping in with the reply,
I know it can be done, I just find that it can get lost if there are too many side widgets
all the best,
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philaccardo Premium
Just a final comment.
Shouldn't the Opt-in Page the first visible as people land on your site?
Your teaching hides it among other tabs (aboutme, privacy, etc)just as another page.
None will click on a Sign-in tab, they will just reading the post and perhaps they will sign up on the embedded Mailchimp sign-up form which I have place on the sidebar.
WHICH, BY THE WAY, now it doesn't work either
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Sheila50 Premium
You know that the Opt-in page could be the first page or the pop-up just before you leave.
Sheila
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adaba063 Premium
thanks for the comment philaccardo!

it depends:
- you can have it as the landing page,
- you can have it as being sent to from a sign in tab

it depends on what works best for your site and the purpose of your sign up form

all the best,
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adaba063 Premium
Sheila50, thanks for the additional comment about being a pop-up just before the visitor leaves

I personally HATE those, so that was not part of the training,
certainly an option, but not for me!

all the best,
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philaccardo Premium
Thank you, Sir.
Could you explain, please, what it means to "have it as the Landing Page" and how to do it?
Thank you
Best/Phil
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philaccardo Premium
Can you explain, please, how to make such pop-up?
Thanks
Best/Phil
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adaba063 Premium
Hi Phil,

A "Landing Page" is simply the page that a visitor to your site "lands" on

On your blog, log in to your dashboard, go to Settings, then click on Reading

Select "a static page" as your Front page settings (top option)
and then select the page/post that has your opt in page on it

hope this helps!
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adaba063 Premium
Hi Phil,

as for how to create a pop-up, I have no interest in creating one, so I am not the one to ask,

however, I did find this link to help you:
http://kb.mailchimp.com/lists/signup-forms/add-a-pop-up-signup-form-to-your-website

all the best,
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philaccardo Premium
Thank you much, Sir, will take a look there. Bye
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philaccardo Premium
Thank you much, Sir.
I will use the landing page as a opt-in static page with my offer of a nice unique e-book that i will make myself to download for people who will signup.
All the best to you
Phil
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adaba063 Premium
great!

glad to help!
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adaba063 Premium
philaccardo,

just checking in, have you got this working now,
if not, maybe we could pm to work it out!

all the best,
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philaccardo Premium
Thank you much, Sir, very kind of you..
Im engaged now on the completion of a PDF book, then I will try again your training to put it online. If your offer to help will still be good I will gladly be in touch with you to get your support.
All the best/Phil
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philaccardo Premium
Sorry, I found it, then I followed your training completely But when I tested the whole shebang: I launched my website, clicked on Opt-in tab, filled the sign-in form there is no reaction whatsoever.

SO TELL ME PLEASE:
In the thank you page on my site, where i have inserted, below the image of the free ebook cover that i want to give as a gift, "PLEASE DOWNLOAD YOUR EBOOK HERE", shouldn’t I chain link the HERE to the url of the location of the PDF?

And, again, in the FINAL WELCOME EMAIL on Mailchimp, where the line “If the link doesn't work copy and paste this URL into your browser” inserted, shouldn’t it ALSO BE LINKED TO THE URL OF THE LOCATION OF THE PDF?
This seems to be missing from your training.
Please explain.
Thanks.
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TheOldSilly Premium
I'm with you, kinda confused on that one point ...?
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adaba063 Premium
philaccardo,

thank you for bringing a fresh set of eyes to this training!

yes the link on the Thank You Page should be to the free gift, whatever it may be

and yes, the link and url on the Final Welcome Email should also be to the free gift

I think I have some work to do to clarify this training!

all the best,
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adaba063 Premium
TheOldSilly,

just wondering if the replies have been helpful to clear up the confusion!

all the best,
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philaccardo Premium
yes, thank you, Sir.
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philaccardo Premium
Please update your training.
In the Embedded form there is no such thing as <form action= and </form>

This is what is in the HTML code:

<!-- Begin MailChimp Signup Form -->
<link href="//cdn-images.mailchimp.com/embedcode/classic-10_7.css" rel="stylesheet" type="text/css">
<style type="text/css">
#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; }
/* Add your own MailChimp form style overrides in your site stylesheet or in this style block.
We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. */
</style>
<div id="mc_embed_signup">
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adaba063 Premium
philaccardo,

thank you for the heads up that MailChimp may have changed their embed forms,

will review and update as necessary!

all the best,
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Judetayo Premium
Waoh! Great information. You have just saved me know of stress.

Thanks alot
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adaba063 Premium
great!

glad to help!

all the best,
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TGrisaft Premium
Thanks for sharing great information
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VonnieOh Premium
When creating a list in MailChimp, what email should I provide for 'Default "from" Email'?
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docub Premium
Use whatever email your want to show up as "from" in the list of email one receives. I mad the mistake of putting the wrong email at first on AWeber and it looked as if I personally was sending the email, not from my website email: admin@MoneyMadeDailyOnline.com. I hope that helps!
Brian
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PjGermain Premium
Agreed, either that one or you could setup a Support@domainname.com
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Alrehawi Premium
Thank you for this awesome tutorial, I have a question. do you have experience to make popup form and where can I post the code , I tried to put the code in the home page , no changed ,also in the opt-in form I put it in the sidebar widget but the thank you page appear in the widget not in new page as I designed.you can see my site :
inventivechildren.com
Thank you adaba.
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Dfishell Premium
This is a great tutorial, although my non-techie self is still having issues. The first form I created on Mail Chimp does not look like the form that comes up when I click on the embedded version.
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BigDubbayew Premium
I read in the MailChump knowledgebase that the embedded form WILL differ in appearance from the form on the MC site. I am in the process of getting this all figured out myself.

RL
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adaba063 Premium
Dfishell, the form, as is displays on your website will display differently than how it was created on the MailChimp site, however, depending on the options you choose, the various fields will display
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adaba063 Premium
great reply BigDubbayew,

thanks for jumping in to help!
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GPeN87Bridal Premium
thank you.
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adaba063 Premium
you are welcome!
I trust it helped,
all the best,
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DaisyB Premium
This is incredibly great training. I have been trying to do it since you posted it. I could not figure out how to get the code for the form that I built inside Mailchimp. But I have got a form built. I will let you know through the stages. Thank you so much. .... and Yahoo - I now have an account with Mailchimp. Awesome.
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adaba063 Premium
just to make sure, were you able to get the code?

if the instruction was not clear enough -- please let me know so that it can be made more clearly understood

all the best,
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DaisyB Premium
No I wasn't yet. When I go to the embed section, I can only get code for a generic form, not the form that I created under list. I finally chat-talked with a staffer, and they directed me to mailchimp for wordpress plugins instead of telling me where to find the code. I tried their recommended plugins, which required me to change my captcha version. That really screwed up my site, so I ended up removing them and am back at square one, trying to find the code. Mailchimp is not making this easy or perhaps my old eyes are just not seeing the link I am looking for. I will try my old method of setting your instructions on one open browser and mailchimp on another open browser side by side and following you step by step. That may clear my confusion. Thank you so much for all your efforts. I am grateful to you.
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adaba063 Premium
I did consider showing the mailchimp for wordpress plugin, but the free version is limited to only one mailchimp signup form

the embed code does change to reflect any changes that are made to the form

the key is to copy those changes and paste them into the your website (I just add a step in between of copying to a notepad first and then to your website)

if you do not change the code on your website, the form on your website will not change
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adaba063 Premium
I will test this out some more -- have an idea about what might be happening

thanks for this feedback!
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DIGGER12 Premium
It says it has not been published ? i'll try again :-)
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adaba063 Premium
curious!
have just re-published, so should be available now
all the best,
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