2. Improve SEO
The more the Q&A you are involved with continue to grow and improve, it is most likely that some of the discussions and interactions on the sites will begin to appear on SERP first page, so when you ask a question that generate a lot of engagements or you come up with a quality answer and it get noticed then you are generating traffic to that Q&A site through that particular post, so if you add keyword and also a link to your content, then it will surely help to increase your website ranking and authority.
3. Establish Credibility & Trust
The primary aim of building Q&A sites is to solve problems encountered by people, just like what your own website is created for which is meeting visitors need. So your must provide reasonable answers to any question you come across in your niche market, you must build a good reputation for your business by been ready to help and honest. In order to gain members respect and trust you must as well come up with relevant solutions to their queries. This will go a long way in converting community members to your site visitors through your profile link.
4. Diversify Your Link Profile
This is one of the benefits of using Q&A sites, it helps to diversify your web link profile, external links on Q&A sites are mostly nofollow but these baclinks should not be overlooked. Always make use of Q&A sites that has a very high ranking. One of the examples of such website is Quora which is currently highly ranked based on online engagement.