Introduction to Mailing Lists

Have you ever visited a web page and given your email and name in exchange for a special offer, newsletter, or some form of information? Chance are you have, and chances are you signed-up to our mailing list in your process to signing up to Wealthy Affiliate. Mailing Lists are used by most successful Internet marketers as they allow marketers to build long term relationships...and long term income from their websites! By having peoples contact information, you have the ability to connect with them at any time in the future, notifying them of special offers, bonuses, industry news, or company info.

Building relevant mailing lists is a very powerful component of any Internet business, as it will allow you to send out notices, service announcements, tips, techniques, promotions, or anything related to your product. This will equate to long term income and will allow you to make money from offers without incurring any money on advertising. Mailing lists allow you to have continued contact with your potential buyers, which is a very powerful position to be in.

The word "opt-in" means that all of the emails that you collect have been voluntarily offered. This differs from SPAM email because the owners of the email addresses are giving you consent to send them information on your product. SPAM email marketing doesn't work and is illegal while "opt-in: email marketing is 100% legal and ethical.

The questions that many people have about opt-in email lists are very similar. How do you effectively obtain leads? Which company should you use to handle your data? How do you create a webpage that will entice your visitors to join your mailing list? How to get traffic to your website that includes the sign up form? All of these topics will be discussed in this tutorial.