As you know, having an appealing meta description in SERPS is as important as having good content.

You only have a small space to stand out from your competitors, so it's important to be creative and detailed in order to have people to click on your link instead of another one, that might be ranked higher.

That small space you get in the SERPS is called a snippet.

A snippet is an extract of your content that is meant to shortly explain the details of what your visitors can expect to find when clicking through.

To stand out of the crowd you need a good meta description and a rich snippet like above, especially when you are not on top the page.

How well you describe the details of your post, page or product review in that small place that you get in the SERPS will make the difference between someone wanting to click through or click on the next best link.



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tclough Premium
Thank you for this training Angélique. That is great information that I will put to use today.

Tom
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AngelBcn Premium
Let me know how it went Tom
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tclough Premium
Works great Angélique! By following your training I got it on the first try.

My only complaint about the data that is added to the post is where it is placed. I always ask for questions and comments at the end of my posts. The structured data box is showing up between that request and the actual comment section.

I will have to see if there is any way to move it below the comments.

That has nothing to do with your training - that is all good. Just an issue with the way i do my posts.

Thank you again,
Tom
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AngelBcn Premium
It's showing the same way on my website.
I am not sure how to change that unfortunately
I will look it up!
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Amasonmarket Premium
Thanks for the information.

Regards.
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AngelBcn Premium
You are welcome :)
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judebanks Premium
Angélique, nice clear explanation and well done training.

As Jay pointed out in one of his webinars, the future in search ranking will be in using structured data markup, which is what this plugin does with the rich snippets.

Search engines love schematic markup because it makes their job much easier - it helps to interpret the type of information contained in the web content.

I don't know whether it has yet made Google's list of 200 or more
actual ranking factors, but it is common sense that using schematic markup in content can improve SEO and I agree that it could attract a higher click-thru rate.

Thanks for this valuable training. ~Jude
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KatRina6 Premium
Jude, could you please share which Jay's training is that?
Thanks,
K
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AngelBcn Premium
Thank you, Jude!
I guess I missed Jay's webinar on this . Which one is it?
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judebanks Premium
Angélique & Katarina:

This one:
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AngelBcn Premium
Thanks Jude!
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Mark1957 Premium
Excellent training Angelique, especially for a first effort......very well done!!
Mark
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AngelBcn Premium
Thanks Mark! I tried my best ;)
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Jurgen78 Premium
Thanks Angélique. I'm gonna look into this. Looks interesting!
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AngelBcn Premium
You are welcome Jurgen :)
Let me know whet you think of it
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