There are not so many strategies that you can adopt as a newbie to paid search marketing than getting a tool that can grant you enough guides and tips about the best keywords, adword and ad copy to make use in order to achieve success.

There are possibilities that those you are competing with are established already and have been engage in ads placement for some time , this amount to the fact that they are well grounded and know better about the do’s and don’ts of the industry. I will rather advice you to study them well and learn from their strength and weakness rather than jumping on the bandwagon and repeating the same process as them.

In order to search for the techniques and methods they adopt in their paid search advertisement, you can make use of Google to get these informations or pay to use other search tools. This tutorial will capture how you can go about it.

So let’s quickly take a good look at the top rated PPC tools that can help reveal your competitors strategies.

1. SEMrush

This is one of the best PPC tool around, it helps you to search and locate those competitors involved in ads placement by making use of your target keyword. After displaying the list of your competitors to you, you can then click on them to see and learn from their activities, check out the keywords they sought with their ads as well as the adcopy they made use of. The premium price for the tool starts at $99.95 per single month. You can also run some sample searches/queries to check the stats made available by the tool.

Make use of the tool to check who ranks the highest amidst your competitors for a certain keyword on Google or other relevant search engine. Check out the competitor activities and ad copy. One of the benefits of using this keyword is that it is very simple to use.