8. KeywordSpy

This tool brings to your attention how competitive your niche is by showing you the PPC advert techniques adopted by your competitors as well as the gainful keyword they make use. This tool costs $90 per month. One of the best features of this tool is the ROI indicator which can help you check the quality of every keyword.

Conclusion

Listed above are the tools you can use to check out your competitors marketing strategy, thou you can access them by searching it with the free Google Search. But using a paid tool will provide you with better informations and concrete analysis of your competitors’ activities and what works for them. You can work upon them to make your business better.