What is Amazon Sponsored Display Ads?
Amazon Sponsored Display Ads are Amazon's advertising solutions for brands to target and retarget their products at shoppers both on and off of Amazon with auto-generated product focused ads.
Advertisers are able to enjoy a brand new and easy access to Amazon display inventory which enables them to reach their audience based on interest segments.
Amazon Sponsored Display Ads was designed to replace Product Display ad with self-service which gives greater control to advertisers in the promotion of their products.
This service, if well-used, can help brands enjoy more visibility, engage more shoppers with their brands, target shoppers based on behavior and lead to higher product sales.
Advertisers are only charged when their ads are clicked while the auto-generated placements work towards giving advertisers the best value for their advertising spend. Amazon Sponsored Display Ads give advertisers so much benefit, and yet very affordable for brands who are running on a tight budget.
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Thanks Israel
TIM