Benefits of Amazon Sponsored Display Ads

Irrespective of the type of products you are offering, Amazon Sponsored Display Ads offers tremendous benefit to you. Some benefits that you stand to enjoy are listed in this section:

• Amazon Sponsored Display ad is an easy and fast means to access Amazon's display inventory and boost the exposure of your products.
• Brands are able to use the Sponsored Display ad targeting options to reach new and existing customers on Amazon.
• The remarketing allows brands to promote their products to customers who have already seen their ads or bought from them earlier. This helps to keep the brands in the face of their customers and target audience.
• In addition to the auto-generated placements on Amazon, advertisers are able to display their ads across third party display networks that offer targeting on desktops and mobiles.
• Depending on the impact of your ad campaign on the Display network, brands can enjoy increased visibility that bring them to limelight and generate traffic to their product details page
• All professional sellers who are enrolled in the Amazon Brand Registry, Vendors and Agencies are eligible to participate on Amazon Sponsored Display Ads.
• Having more than 300 million active users and more than 80 million Americans active on Amazon, the Sponsored Display Ads provide advertisers with a wide reach.
• The Sponsored Display Ads provides advertisers with a unique opportunity to promote their products to shoppers who have already viewed or purchased similar products. This helps brands to keep up with their competitors and target their products by placing their best products under competitor's listing.
• Sponsored Display Ads do not display on Amazon's Search Engine Results Page which makes them tend towards a lower conversion rate. This is also the reason they are less competitive than Sponsored Brand and Sponsored Products Ads, having less CPCs which lead to lesser advertising spend for Sponsored Display Ads.