Paid Advertising

I know...hardly what you wanted to hear and hardly new....but think about it. When you did a search to purchase something...those new Nike Running Shoes...you wanted in size 7 and the latest silver blue.... you searched it and then you probably selected a site from the first 3-4 on google page 1....guess what...look for the little orange square...what did it say? It said AD

That's right...most of the results you got were paid ads....

Google and the other search engines offer you paid or sponsored ads first...and if you have an account (especially a new account with your shiny new domain name....check before you buy ) you'll usually get $100 of free google or bing or both ad credits...use them..advertising isn't that expensive and can pay huge dividends..

WHEN TO USE PAID ADVERTISING

Most effective when your advertising headline is keyword specific plus has a truly targeted call-to-action message and has a graphic of exactly what you offer...highly targeted specific ads will get you highly specific targeted traffic...and once they visit your site they'll probably come back for more...remember the cost of one ad may cost you but you could generate a customer or more than 1 who remains visiting your site for life