Author MarionBlack
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Affiliate Disclosures, FTC Guidelines, What to Write, and Where to Put It

Today we’re going to talk about Affiliate Disclosures and FTC Guidelines.

If you want to get paid by the companies that you’re associated with as an affiliate then you’ll want to be in compliance with the FTC guidelines.

Ignorance is no excuse.

If you’re an associate of Amazon, then make sure you watch this video all the way through as Amazon has their own set of rules which we’ll talk about near the end.

Earlier this month I received some emails from companies that I’m an affiliate for regarding compliance with the FTC guidelines. The crux was that if their affiliates don’t comply, then they won’t pay them any affiliate commissions.

Heck, yeah! We want to get paid!


So let’s get down to the nitty-gritty of what is required by the FTC. It’s a long article so we’ll cut to the chase. The bit you’re interested in is "WHAT ABOUT AFFILIATE OR NETWORK MARKETING?”

FTCs Endorsement Guides - What People are Asking

Don’t take my interpretation of the guidelines as definitive, read it for yourself. I am not a lawyer.

But, in short, if you’re recommending a product or service for which you may receive compensation (affiliate commission) then your audience should be aware of this relationship so they can determine how much weight to give to your recommendation.

What to Write

It doesn’t have to have negative connotations. Make your readers want to click the links on your site.

This is the disclosure I use on my site:

The link at the end of the paragraph is to my affiliate disclosure page.

Feel free to change the words to suit your own style and circumstances.

Where to Put Your Affiliate Disclosure

So where do you put this disclosure? In a separate page on your site? No. In the footer? No. In the sidebar? No.

The guiding principle is that it has to be clear and conspicuous. The closer it is to your recommendation, the better.

So my suggestion is to put your disclosure just above, next to, or just below your first affiliate link.

But do it! Do it on every page that has affiliate links.

If you don’t then you may not get paid.

Amazon Affiliates

If you’re an affiliate for Amazon then use the exact words that they demand in their Associates Program Operating Agreement. “As an Amazon Associate I earn from qualifying purchases.” Or any statement previously allowed under their operating agreement.

Amazon Associates Program Operating Agreement

The Amazon associates statement is in addition to the more general one you’ll use throughout your website.

Do not omit, change, or embellish Amazon’s exact wording or you won’t get paid.


And getting paid is what we’re here for.

More of my Videos and Tutorials

As always I'm here to help you,



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Jude81 Premium
Hi Marion, I hope you are well.
Diane suggested this training to me after I asked a question about the topic what I appreciated a lot as it answered a lot of my questions.
I try to get a good grip on the ins and outs of how to go with affiliate disclosures. I added a disclosure in an article I wrote and the merchant where I joined the affiliate program with, suggested to get the disclosure out of my article. Do you think in that case I can as soon as she suggested that herself or would you keep it in regardless? ( This is a merchant through share a sale)

I also have 1 article with 2 Amazon links in it and after your training, I changed the disclosure in the article to the exact wording in between the 2 links.
Do I understand it correctly that I don't have to put a link to the general disclosure in my article for Amazon? And is the general affiliate disclosure provided by WA sufficient to use for Amazon?
Does Amazon let you know when they have an issue with something on your site or they just not pay you?

Thanks a lot for your help, I appreciate it a lot.
Jude
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MarionBlack Premium
Hi Jude, JeannineC is the ShareASale expert so I would direct any questions about ShareASale to her https://my.wealthyaffiliate.com/jeanninec. She's a nice lady and she knows her business.

As regards Amazon, please read their Operating Agreement which I've linked to in the text below the video. You must use the exact wording that they say in their Operating Agreement, nothing more, nothing less. They probably won't tell you if you've done anything wrong, they'll just deny payment. That's the way they operate.
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Jude81 Premium
Thanks a lot, Marion, I will do that. I appreciate your help. Jude
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JoanieB Premium
Hi, Marion. Good morning, or good day to you. I've put my short disclosure into my first product review and linked it to the full disclosure as you trained.

Would you be able to look at my review page for me to see if I understood you correctly on where to place the short clause? Because I have the first affiliate link towards the beginning of the page and disclosure clause underneath, I'm not sure I should have a link, and thus, the clause so close to the beginning. Can you please advise me?

My website link to the upper right of my profile area after you click this link:
https://my.wealthyaffiliate.com/joanieb

Thank you so much,
Joanie
Reply
MarionBlack Premium
Hi Joanie. Yes, it's morning now in my part of the world, so good day to you wherever you are.

I've had a look at your post on https://happydeepsleep.com/whats-the-best-pillow-for-side-sleepers-special-gusset-design/ and I'd like to make a few suggestions.

I would not have the first affiliate link so close to the beginning of the article. So, perhaps, you could use that image a bit further down. Probably swapping the first two images which would put the standard pillows at the top then introducing the difference between standard and gusset pillows would work.

Also, if you haven't actually "negotiated special deals" than it would be unwise to make that claim. Instead, say "I've tracked down special deals" or "I've found great deals". Use whichever you're comfortable with as long as it's true.

One more thing, watch Jay's webinar and take particular note of his checklist at 36:56. Brilliant stuff!

And, by the way, I'm thinking about buying gusset design pillows now.
Reply
JoanieB Premium
Wow, excellent advice. I thank you so much, Marion, for your great help. And I'm glad you like the gusset pillow. Hope you purchase one through me! Ha!😃

Have a wonderful Sunday. Joanie
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MarionBlack Premium
I'm in Oz Joanie. I can't buy stuff from Amazon USA 😥
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WAA1 Premium
Hi Marion,

This really raised my awareness of what I can do to further strengthen my bond genuinely with my readers and one day customers! Thank you very much for sharing this information, I read the rest of the guidelines after the part you highlighted too. 👍

- Rowan
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MarionBlack Premium
It pays to do your own due diligence, Rowan. Good for you.
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WAA1 Premium
Go with the flow as they say! 🌊
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JoanieB Premium
Hi Marion, I like your style of training. You do a nice job. I love your accent too!

The text in your training said you have a link to your affiliate disclosure page, but I don't see the link. Can you please direct me to the link?

Also, I've written my first product review, so I'll add a short disclosure somewhere by my first affiliate link as you instructed, and place the affiliate disclosure on my site.

After I update my review, I would highly respect your opinion, your criticism of my review. Would you mind if I do that?

Thank you in advance,
Joanie
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MarionBlack Premium
The link is the words "Full disclosure" in blue text which, on my website, links to my Affiliate Disclosure page.
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JoanieB Premium
Okay, gotcha. Thank you
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BruceStephen Premium
Thanks Marion for this training information. I used the template in the "conent builder" and placed it in the main menu at the top of my website titled "Affiliate Disclosure".

Reading your training it appears this is not good enough and should be in the post just above your first affiliate link.

Regards Bruce
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megawinner Premium
Way to go! 😎👍💥🔥✨🆗🙏
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MarionBlack Premium
You need both, Bruce.
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BruceStephen Premium
Thanks Marion for the clarification.
Regards Bruce
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