Author MarionBlack
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Affiliate Disclosures, FTC Guidelines, What to Write, and Where to Put It

Today we’re going to talk about Affiliate Disclosures and FTC Guidelines.

If you want to get paid by the companies that you’re associated with as an affiliate then you’ll want to be in compliance with the FTC guidelines.

Ignorance is no excuse.

If you’re an associate of Amazon, then make sure you watch this video all the way through as Amazon has their own set of rules which we’ll talk about near the end.

Earlier this month I received some emails from companies that I’m an affiliate for regarding compliance with the FTC guidelines. The crux was that if their affiliates don’t comply, then they won’t pay them any affiliate commissions.

Heck, yeah! We want to get paid!


So let’s get down to the nitty-gritty of what is required by the FTC. It’s a long article so we’ll cut to the chase. The bit you’re interested in is "WHAT ABOUT AFFILIATE OR NETWORK MARKETING?”

FTCs Endorsement Guides - What People are Asking

Don’t take my interpretation of the guidelines as definitive, read it for yourself. I am not a lawyer.

But, in short, if you’re recommending a product or service for which you may receive compensation (affiliate commission) then your audience should be aware of this relationship so they can determine how much weight to give to your recommendation.

What to Write

It doesn’t have to have negative connotations. Make your readers want to click the links on your site.

This is the disclosure I use on my site:

The link at the end of the paragraph is to my affiliate disclosure page.

Feel free to change the words to suit your own style and circumstances.

Where to Put Your Affiliate Disclosure

So where do you put this disclosure? In a separate page on your site? No. In the footer? No. In the sidebar? No.

The guiding principle is that it has to be clear and conspicuous. The closer it is to your recommendation, the better.

So my suggestion is to put your disclosure just above, next to, or just below your first affiliate link.

But do it! Do it on every page that has affiliate links.

If you don’t then you may not get paid.

Amazon Affiliates

If you’re an affiliate for Amazon then use the exact words that they demand in their Associates Program Operating Agreement. “As an Amazon Associate I earn from qualifying purchases.” Or any statement previously allowed under their operating agreement.

Amazon Associates Program Operating Agreement

The Amazon associates statement is in addition to the more general one you’ll use throughout your website.

More info about Amazon rules by DianeScorpio

Do not omit, change, or embellish Amazon’s exact wording or you won’t get paid.

And getting paid is what we’re here for.

More of my Videos and Tutorials

As always I'm here to help you,



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RozCohn1 Premium
I so appreciate this but am super confused. Where do I find the Full Disclosure link to link into my page? Am I correct in thinking I just put the blurb you provide "As the owner of....." before my first Amazon product I'm promoting? My niche is dog beds. I feature several in one post and cannot imagine I have to put this blurb above each product. I think you mean that I just put the blurb before my first Amazon product I'm helping sell?

Right now I have the WA template for Amazon Associates at the end of my article. I simply am confused by all of this and appreciate your help! Best, Roz

P.S. Here's my first article where I have those Amazon links if you have time to see my confusion. Thanks so much Marion! Have a lovely weekend! Roz

https://coziestdogbeds.com/top-dog-beds-of-2020/:
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Dbrums Premium
The disclosure is something that you write and place on your site. Even though copying content is a bad practice, it is fine when dealing with and developing an affiliate disclosure. There are thousands of them you can glean from or use. They are on all the other (most) affiliate websites.

As far as placement, many affiliates don't do this, but the requirement is that the disclosure is located in a conspicuous place before the start of your posts. Many put it on the side as a widget (I guess it would be a widget... I forget, but that's where mine is). That way it is always there without having to re-post it with every article. This is really a simple part that I wouldn't get hung up on. Just use someone's disclosure, tweak it to your liking, post it on the side near the top, and then you can forget about that part for a while. :)

I hope this was helpful.
Darrin
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MarionBlack Premium
Please watch the video again and read the text under it. All your questions have already been addressed and Wealthy Affiliate have provided a template for your affiliate disclosure page which you can edit to suit.
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mikebeatty Premium
Just sent you a PM!
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RozCohn1 Premium
Got it Mike and thank you so much!!!!!!!! Best, Roz
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RozCohn1 Premium
Very helpful Darrin - thank you!!! Best, Roz
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RozCohn1 Premium
Thank you Marion! Best, Roz
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Ad-and-Em Premium
Thank you for this training Marion, I am definitely needing to add this in to my site. I site content there is a disclose template, should we be adding this as a page on our website and also included the comments on the relevant post? If so, does this need to be a separate tab on the header? Thanks again, Emma
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MarionBlack Premium
Yes, the Affiliate Disclosure should be a page not a post and it should be linked to from your main menu, or in the footer, as well as from the shortened version on each post with affiliate links. It needs to be easily found by your readers. Check out my website:
marionblackonline.com
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Ad-and-Em Premium
This is really helpful, thank you so much. You've made the process of sorting this out really easy. I will certainly be bookmarking your website, it is great. On a slightly separate note, do you know if I am able to set up the privacy policy in an about section at the top or does this need to be separate?
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MarionBlack Premium
I use 8 separate pages for the legal stuff that I link to in the footer under Legal Stuff. I always have an About page in the header menu.
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nileshrajput Premium
Hi Marion

Wonderful and very informative article.
i have joined amazon associate u.s.a one day back.
My question is will l be paid only for traffic from u.s.a or amazon pays you for any trafffic from any country?
can you please also guide me about how to write disclaimers on social media platforms Viz.
Facebook, instagram, tweeter.
How to put tags to our link?
i read on the amazon forum that it rejects the account or closes the account for not using tags with the link.
please guide me and other newbies too

thanks

Nilesh
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MarionBlack Premium
Amazon has stores in many countries and they are all run independently. You have to register with each country you want to add links to then you can use their "one link" code so your readers are directed to their closest store.
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nileshrajput Premium
Hi Marion
Thanks for your reply.
My second question in above message was how to put disclaimers in social media viz. Facebook, Instagram, Twiter.
please let me know.

cheers
Nilesh
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MarionBlack Premium
That's a very big question, Nilesh. You'll need to do some research for yourself but I can suggest that you use "#ad" on Twitter but as for the rest...
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nileshrajput Premium
Hi Marion
Thankyou so much for your valuable suggestions.

Cheers
Nilesh
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Goldtooth Premium
I like your little disclosure idea, but since what you put up here, is a graphic, What's the best method to create such a thing. That is, a text box with a link in it. I thought maybe it was widget, but can't for the life of me make that work. It seems to be related to a side bar and my theme doesn't have a sidebar. (Don't know if it matters.) In MS Word or a publishing program, you just drew a box and put text in it. I can create a graphic with text in it, but that wouldn't solve the problem of having a link in it. I tried to get instructional help from the query box above, but nothing I could digest. I'm not ready to tackle HTML code yet.
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MarionBlack Premium
What I use on my site is a text box created through Thrive Architect. But there's no reason why it can't be an image that links to your affiliate disclosure.
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Goldtooth Premium
Since you live on the other side of the world, don't know if you're still around, but was just watching a wonderful tutorial on using "blocks" from your site. Because it was done with a plugin before WP 5 came out, I am unable to find a workaround to find "available blocks" in my version. I liked some of the things you were able to do with it. For starters, there was no "+" in the top left corner. Perhaps you know of what changes were made to make this work.
Thanks so much for your help.
Goldtooth
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MarionBlack Premium
First you'll need to tweak the Settings > Writing for the Classic Editor plugin Then you'll be able to use the blocks which are now the default WordPress editor.
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Goldtooth Premium
Thanks so much. I had both editor plugins all along, just didn't have the block editor enabled. It's taking me some time to learn all the ropes, but still better than what I had. Haven't figured out how to get control of font size yet. Getting late here and have to work tomorrow, so will be back later.
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MarionBlack Premium
Depending on the theme you're using you may not need this
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Ladia9901 Premium
Hi Marion,

I just learned that affiliate disclosure is a must for WA too, so now I am adding it to my website.

I just had one question. Do I need to make a separate page too with more details about the affiliate disclosure, such as what are affiliate links, what companies I work with ... or is it enough to write some sentences about the affiliate disclosure within the actual post?
Reply
MarionBlack Premium
Start with the template in SiteContent, or you can look at other people's disclosures and write one for yourself.
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imelda77 Premium
Thank you
Imelda
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