What is a backlink?

A backlink is simply what folks click on to get to your website from another website. You'll also hear it called an "inbound link" - generally because it's external to your website and will lead someone to your home page OR an inner page or post.

So, for example, if I dropped Your website link on Facebook or Twitter and someone clicked on it, that's a backlink - inbound to your website.

Content is Still King

Now, that being said. In most cases when we perform our keyword research, we are looking for keywords with decent traffic and low competition. (Fewer competitive websites) And, in doing this, if our content (a page, a post or the entire website) is better than the competitor holding Google's first resulting search page, then we win and take over slot 1. Excellent!!!

But......

Let's say all things are equal. OR, perhaps you decided to go for a real challenge and attempt to set up a website in a highly competitive niche such as Weight Loss or SEO. Both of these examples are very tough to rank pages in. You have to get quite creative.

Going along with either example, let's say you have a keyword and have just published an article on it. Your competitor, or competitors (highly likely) have a similar article. So, if everything else is equal, YOU need an edge to help you rank better than your competition.

Quality Backlinks

One of the things Google, Bing, and other search engines look at is "trust" of your website, age of your domain and high-quality backlinks!

So, how do you determine a quality backlink from a poor backlink. Well, what you want to determine is how decent the website is that you want to place a backlink on. Facebook, Twitter and so on are good. But, these are valued in a certain way via Google. We call these "social signals" and are indeed needed. But, as you know, they are easy to get and Google knows that!.

Gaining a backlink on another website - non-social is a bit different and viewed more powerful in the eyes of Google, Bing, and so on. Especially, if it's within your niche. This builds more "trust" and makes your site look much better to SEO. Additionally, if the backlink is a "DoFollow" backlink - there is a certain amount of "trust flow" transferred from the other website to yours. (A NoFollow backlink tells the search engines to stop. DoFollow does not.)

Free Quick Check Backlink Tool

As I have mentioned before in a previous training, there is a free Moz (one of the most well-respected SEO websites) tool available to perform a quick quality check on any domain:

Moz Toolbar - Page Authority, Domain Authority, MozRank, MozTrust

This tool bar will quickly give you the "Domain Authority" value of any website. The higher the DA, the better.

I run this thing a LOT to check out which sites have solid trust, home page authorty (PA) and overall DA. Page authority on the home page is one thing (lots of backlinks to that single page) but, gaining high DA is much tougher - you need a lot of inbound links to inner pages and posts. This is what builds overall Domain Authority (DA).

Here's a snapshot of the DA on one of my websites:

Okay, now you know about Domain Authority. Let's move on!




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livingtoday Premium
Wow there certainly is a lot of useful information here and I have to thank you for clarify things for me (and other people). On this page 6 here when you talk about providing you with an article, does it have to be a new one or can it be one I already posted?
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PjGermain Premium
A unique one with anchor text to your site it best.
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stn67 Premium
It has always been a bit of a gray area for me, but I understand it a little better now thanks
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PjGermain Premium
Excellent, thanks Steen.
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boucherda Premium
So what's the difference between a BACK link and just a link?
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BobBarr Premium
A link is a connection from one site to another (or to itself). Back link (sometimes called an inbound link) is a term referring to other people's links "back" to your site. Links on your site to theirs are sometimes called outbound links.
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boucherda Premium
Thanks for the explanation .
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SamiWilliams Premium
Thanks, P J
Great training.
Will be bookmarked!
Sami
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PjGermain Premium
Thanks again Sami!!
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Mac01 Premium
Excellent training PJ! Liked and liked.
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PjGermain Premium
You Da Man, Thomas! Thank you sir!
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RobinHudson Premium
The articles can be on any subject PJ? Health or aging?
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PjGermain Premium
Yep, I have more than one site to publish on. No worries!
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JVanDerLaan Premium
Nice tutorial, thanks PjGermain! I have that quality backlinks are a key metric for climbing up the google ladder.
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PjGermain Premium
Agreed! Thanks very much!
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MKearns Premium
I like your profound points. Quality back links filtered in with good content will definitely strengthen any site.
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PjGermain Premium
Well said, Michael! Thanks a bunch!
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LizPB Premium
Very cool!!! I'm down ;-) Let's get some more teamwork going!!!
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PjGermain Premium
Liz so Rocks! xox
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MHainsworth Premium
Thanks PJ great training as usual.
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PjGermain Premium
MUCH appreciated Marie!! Cheers!
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Kelara Premium
Hi PJ, thanks for the info. I downloaded the MOZ toolbar and noticed my spam score is 3/17. I know you said over three was suspect but I'm now concerned as to why I am a three. I took a look in my Google Webmaster Tool and noticed I have quite a few backlinks from other websites. Is there a way to remove unwanted backlinks to improve or control the spam score? Thanks for your help, Kelara
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PjGermain Premium
Well, 3 is okay, 7 isn't. I wouldn't worry about that. I have several at 2 and 3 (websites). But, yes, there is a way to "disavow" spammy links to your website. Review this post from MOZ:
https://moz.com/blog/guide-to-googles-disavow-tool
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Kelara Premium
Thanks a bunch.
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PjGermain Premium
Anytime!
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Megastar Premium
Hi PJ thanks a lot for the training. You seem to put in a lot of research to come with such detailed info. Thanks once again for sharing with the community!
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PjGermain Premium
Thanks bro, I've been doing this awhile.
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Maestrob Premium
Marvelous darlin', Marvelous! Bryan
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PjGermain Premium
LOL! Thanks Bryan!
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forresth1 Premium
GREAT TRAINING
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PjGermain Premium
Thanks a bunch Forrest.
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Mark1957 Premium
Hi quality training as usual PJ....just a quick question though, so how does this square with Kyle's recent blog about how useful/less backlinks are? Mark
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bmontes Premium
I have heard they don't carry as much weight as they used to, but if you have good quality back links, then your site will be seen by more people. And that is a good thing. I think they are useful.
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Marcus1978 Premium
Google themselves say in black-and-white here that they don't want people to be doing "Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links" or "Links with optimized anchor text in articles or press releases distributed on other sites":
https://goo.gl/OAvEKa
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PjGermain Premium
Of course they do Marcus And, I'm not advocating a link scheme or spamming your links out there. Social media and other forms of marketing are all about exposure, creating brand awareness and advertising.
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Anh Premium
Nice training, Germain. Thanks for sharing all thes knowledge about backlinks, it's a topic that I'm interested in as I am learning about SEO.

I have a question though, while the blogs you made are on highly authoritative pages, does that automatically mean the links you have there are also authoritative?
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PjGermain Premium
They can many times transfer an amount of "trust flow" to your site, building your authority.
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Anh Premium
Thanks for the clarification!
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Harrysastar2 Premium
Hi PJ, great training as usual, thanks for sharing. Bookmarked for further perusal.
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PjGermain Premium
Thanks again Harry!
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NRosales Premium
Bookmark your training and will go back to it to read and absorb what you have posted, still a newbie in the community, need to know more.
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PjGermain Premium
Thanks Nerses! No problem, we all know very well how that it is! Information overload at first. Hang in there!
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NanMarie Premium
Pj I must say you are a rock star! I marked this training for future reference and will be most interested in supply articles with backlinks as soon as the spirit moves me to some unique original content.
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PjGermain Premium
LOL! Sometimes our minds just need to disconnect for a spell! :-)
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gappleby Premium
Excellent training ad a terrific opportunity, PJ. I love your win-win thinking, too.

Keep it up.

BTW, I haven't forgotten your PM a while back. My project is going slower than expected (as expected!-lol)

Gordon
The Entrepreneur
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PjGermain Premium
Thanks bro! No worries, all in good time!
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Brooklyn2008 Premium
As always, great information!! I will keep this in mind when I want to publish an article. Thanks for sharing :)
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PjGermain Premium
Anytime Brook. Thanks for stopping by! :-)
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JeffBoivin Premium
Thanks to put everything about backlinks in a solid perspective, Cheers, Jeff
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PjGermain Premium
Much appreciated Jeff!
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mergie1 Premium
Thanks for the time and effort you put into this great training. I used to do article marketing and it worked well, but was unaware it was still working well.
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PjGermain Premium
Not like it was, but it still has value.
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RoopeshG Premium
Thanks Peej! I learnt some awesome stuff here.
If I have a site that's around 3 months old, can I still submit an article from there to you. Or is it still early to do so?
Cheers
Roops
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PjGermain Premium
Hey Roops, yep, you sure can!
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RoopeshG Premium
Thanks will PM you soon.Thanks
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PjGermain Premium
No problem!
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AlexEvans Premium
Thank you for creating this tutorial PJ very helpful.
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PjGermain Premium
Thanks again Alexander!
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DordPete Premium
Great training as always, thanks Pj!
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PjGermain Premium
Much appreciated Peter!
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dvilla410 Premium
Really great training! Definitely going to do this once i know what the heck i'm doing a little better LOL
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PjGermain Premium
LOL! Hang in there Danny! We all had to start somewhere!
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Sgreen2016 Premium
Thanks for doing all this wonderful research!~Sherry
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PjGermain Premium
Awesome! Thanks Sherry!
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Tuze Premium
This is super valuable training PJ. I'm knocked out by the way you, and others, freely share knowledge and experience that you've gained over years. Mind you, I sometimes think my head will explode from everything I'm trying to absorb!

Thanks very much.
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PjGermain Premium
Much appreciated Mike! that's what makes us Number 1 !!!
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Dinh Premium
Really helpful Peej. I would like some good backlinks, does my article have to be in the same niche as yours to submit it?
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PjGermain Premium
Nope! A couple of sites I have are general. Others are more towards the online marketing niche.
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DopamineRush Premium
Great article, thank you! I've starred it to come back to later for a second read.
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PjGermain Premium
Thanks much Kimberli!
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Brookline Premium
Still working on inboard links as a first priority but your views are interesting observations. Proof if the pudding is always ....
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PjGermain Premium
Yep, thanks Brook!
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AngelBcn Premium
Awesome PJ !!!
Need to take a closer look at all the great links you are providing us and will probably pm you soon ;)
Thanks so much for this!
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PjGermain Premium
Thanks a bunch Angel!
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Ericabried Premium
I have been really confused about the backlink scenario since Kyle posted about it. I am still convinced that they do help, so I was really disturbed. Thanks so much for this tutorial - I have recently had a guest post published on an authority site and I saw with my own eyes how my ranking improved.
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PjGermain Premium
Outstanding Erica! Well done!
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KJ71 Premium
great stuff as usual PJ. curious to see how the "debate" turns out. plan to PM you an article. many thanks!
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PjGermain Premium
LOL! Yep, we'll see! If nothing else, we'll get a good discussion out of this. :-)
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theresroth Premium
Just read the other comments on the thread.
Since I'm still a "first grader" at the whole process, I will continue on in my studies till I reach that point.
Then I will be at a crossroads where the research will become controversial and even more interesting......
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PjGermain Premium
LOL! Good idea Therese! ;-)
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BENJI89 Premium
I haven't looked into back linking as of yet because Kyle has said on a few posts that Backlinks are low ranking factors now, he created a pretty convincing article recently which pretty much made me think backlinks are more harmful then good. So I don't really know if I should bother with inbound links or not?
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PjGermain Premium
Yes, I've read it. As Cathy mentioned, it's a personal choice. This is simply from my experience and my personal opinion - which is why I said "all things being equal".... between my page and a competitor. I have seen my SERP rank increase because of it. But, that's a personal choice and one that needs investigation.
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Chrissies Premium
Hi PJ, great training, definitely starring this one!
You are always so helpful, thanks you so much :)
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PjGermain Premium
Thanks a bunch Chrissie!
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Chrissies Premium
You are more than welcome PJ :)
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dorina62 Premium
Thanks!
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PjGermain Premium
Much appreciate (again) Dorina!
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dorina62 Premium
I saved it and I'll read it, as soon as I can!
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rodeves Premium
What a great tutorial. You are a gift to this community. I will be contacting you.
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PjGermain Premium
Much appreciated!
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CathyS Premium
PJ - thank you so much for this! I've read the other comments and understand where they are coming from.

Still - each person here at WA has to decide what is best for their website(s). I've talked with people who think backlinks have been one of the key factors in the success of their sites. I've talked with others who are very much opposed to them.

In the end, it's up to each of us to educate ourselves. As for me, I respect your input here and I respect what Kyle and Carson have built.

It's good to have different perspectives so we can continue to grow and diversify our sites. After all, one of the key factors WA offers is our community.

I'm looking forward to your next blog.

In Faith,
~Cathy
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PjGermain Premium
Well stated Cathy! Thank you!
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theresroth Premium
Tagged And Ready, PJ, thanks!
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PjGermain Premium
Thanks gain Therese!
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IMc Premium
Agreed. What you say is perceived wisdom amongst all well known SEOs.

BUT. The top man at WA says you & they, are wrong and backlinks don't help at all.

This thread should be fun.
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PjGermain Premium
LOL!! Here we go!
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Robg1 Premium
Here is a blog Kyle did recently He is adamant that baclinks don't count and they aren't worth worrying about.
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PjGermain Premium
I'm going to respectfully disagree. I understand that post clearly and your content, structure and engagement are without doubt, number 1. But, all other things being equal, I have seen movement in my rankings due to backlinks from guest posts and other means. Other authorities on the topics still agree - all other aspects being equal, it helps. This is simply MY opinion. :-)
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Robg1 Premium
ok thanks for that. Appreciated.
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