Article Style #2: Product Comparisons

Comparison articles are usually super low competition, but also super low traffic. It's an ultra specific keyword. There are some instances where landing a #1 spot can get you some good traffic, such as iOS vs Android, but for many product comparisons it's likely to not yield super high results.

That being said, these are still powerful post formats!

Because the are super specific, it means whoever lands on your page is going to be hungry for what you have to say. They've already done the research on two separate products and can't decide which one is the best for them.

This is your opportunity to help them make that decision!

When you search in Jaaxy, don't be afraid if it comes up as <10 traffic. In my opinion, as long as you see searches for Product 1 and Product 2, then there's bound to be searches for Product 1 VS Product 2. Makes sense, right?

Comparisons are also great for internal linking. You can do a Product 1 Review and a Product 2 Review, then write a third post comparing them. I always try to make my coverage of a topic comprehensive enough so that the reader doesn't have to go to another website to get more information.

Here's a basic post format I use:

  1. Introduction
  2. Quick Review of Basic Differences
  3. Product 1 Mini Review
  4. Product 2 Mini Review
  5. Feature A Differences
  6. Feature B Differences
  7. Feature C Differences
  8. Which Product Is Better
  9. Who Would Like The Loser
  10. Conclusion

If you are really unsure of spending a couple hours on a low traffic post, a simpler version could be:

  1. Introduction
  2. About Product 1 & Product 2
  3. Feature A Differences
  4. Feature B Differences
  5. Feature C Differences
  6. Which Product Is Better

Within many niches, you could write comparisons every day and never run out of ideas. The matrix of comparisons multiplies fast.

  • Product 1 VS Product 2
  • Product 3 VS Product 4
  • Product 1 VS Product 3
  • Product 3 VS Product 2
  • Product 2 VS Product 4

ProTip 1: Change the target audience of your post by adding something to the title such as "Apples VS Oranges: Which Is Better For Weight Loss?". This is different from "Apples VS Oranges: Are These Fruits OK For Diabetics?"

ProTip 2: Even if there's not much traffic going to the specific comparison phrase, you can still get ranked for terms related to both products.

ProTip 3: You don't have to use "versus" or "vs" to compare. Titles can be something like "Is Advil or Tylenol Best For A Hangover?"

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Vickic3 Premium
Thank you Nathaniell- such great training. What program is good to create infographics?
kimwolfe Premium Plus
Canva is super easy to make infographics. Jay just did a training on how to do this.
MarionBlack Premium
Very useful and comprehensive, Nathaniell. Thank you.
nathaniell Premium Plus
Thanks for reading Marion!
mybiz4u Premium
Thnx so much, Nathaniell.
nudawn311 Premium
I sure needed this! Thank you !
RuthlynB Premium
Thank you for your post but tell me do I have to review products only that pertain to my neich?
CravenATAT Premium
You should only review products related to your niche- if you have reviews of random things on your site then it would make no sense on your website
RuthlynB Premium
Thanks were just wondering.