6. Create Attention Getting Headlines

Are you ready to capture your reader's attention with a great copy? The headline is the place to start. How often do you scan the newspaper's headlines before you decide whether or not to read the article? Yeah, that's where we lose or gain the reader's interest, so it's a pretty important part of the advertisement.

A good headline should telegraph its message in twelve words or less. Double check those headlines. Do they make a promise of a positive benefit, or ask a provocative question? Don't settle for less than attention grabbing statements.

7. Provide An Offer They Can't Resist

Is your deal too good to pass up? If not, you need to improve it. I'm not talking about cutting prices even more, you need to make a profit, but you can make the deal sweeter by increasing the reader's knowledge of the value of the product, or adding bonuses that are perceived as valuable, but cost you little.