Leaving the site well positioned in search engines, such as Google, is one of the main objectives of companies that invest in digital marketing. After all, consumers are constantly researching to make the best decision. As such, marketers are increasingly looking for ways to increase domain authority.

There are several factors for Google to rank websites, some of which have a greater weight than others. However, it is not possible to know exactly how the mechanism's algorithm works. All information is acquired through frequent tests - and domain authority is one of the metrics that have shown the most crucial signals for search engine ranking.

Do you want to know what the domain authority is about, what factors have the most influence on this strategy and how to improve its results? Take a seat, grab a cup of coffee, cause everything is about to be revealed to you in this article.

What is Domain Authority?

Domain authority is one of the elements of SEO (Search Engine Optimization) that contributes to leaving the site well ranked in search engines. It can also be described as a metric designed to determine the website's superiority to competitors.

However, the procedure for increasing authority is off-page. This means that you depend on external factors to achieve that goal. According to Google, the main criterion for defining which sites are in the top positions is relevance. In other words, the system aims to deliver the best user experience.