Reason #01: Shallow or No Research About The Needs of Target Customers

Online business needs a lot of planning and research for you to succeed,failure to the necessary research on the needs and the areas to solve problem of your target audience, as we all know that traffic is needed to get sales in the products and services offered, it is instrumental in measuring/evaluate the prospect customers at your disposals even before venturing into a new business

You'll need to sell yourself to the customers, have their mind in you by understanding what your potential customers need. Your marketing strategy must be solid enough to attract more customers, get to know more about your customers brings brand loyalty.

Reason #02 Lack of A User-Friendly Website

The essential material to run an online business has a well-structured website. You need the business information on your web pages. Anyone that visits your website should be able to get all the necessary data. Everything about your website should attract visitors, the picture, font, symbols, text, etc., the visitors must find them enjoyable to surf through your website. You are About Us must be entirely written; your products and services section must be detailed enough for the customer to take decisive decisions concerning what you offer. Also, the Contact Us Page is essential,the email of your business and other valuable information, Terms and Conditions Pages, Privacy Policy, etc. all these must be embedded in your website, your website should be well-design and stand out enough to convince the visitors and give them a sense of credibility.

REASON #03 Not Having An excellent Social Media Presence

Many people thought the effect of social media presence is very low compared to other factors, and the inability to maintain the right social media presence leads to the failure of many online business startups. Social media channels help to drive traffic effectively, and people use the means to communicate with the world at large, these channels are YouTube,Facebook, Twitter, Instagram, Google+, Linkedin and many more.

Your audience is mostly present on various social media channels, and your business should have a dedicated social media page on each of the channels, your content to post must showcase your objectives of the company,products, and services. The content should be engaging and target the interest of your audience.