2. Doing Keyword Stuffing Across Your Entire Blog Content
If it’s assumed that you are hiding keywords all because you do have some respect for people, you aren’t definitely having the same concern for anyone, thinking you can stuff the whole of your content with too many keywords. You do this in your title tags, description, Meta tags, and thus, the body of your content! In case you aren’t aware, this is an outdated and horrible SEO technique called Keyword Stuffing.
If you are caught doing this, not only will you damage your authority and reputation, visitors will also click away from your site and search engines will serve you severe punishment either by removing the whole of your pages from search results or lowering your organic rankings.
What You Should Do
Use keywords in your content judiciously and naturally. Don’t deliberately insert keywords, but let them happen organically across your content. Never try fooling the algorithm system, but rather make use of synonyms of that specific term or its LSI (Latent Semantic Indexing) equivalent keywords.
3. Not Updating Your Blog with Fresh Content
Everyone realizes that Google likes the Freshness factor in blog content. As far as SEO is concerned, fresh content is needful. Consistent publishing of fresh and quality posts gives you an edge over the competitors and gets your site loved by Google and other major search engines. But sad to say, most site owners haven’t come to realize this.
What You Should Do
The primary motive of the major search engines is to satisfy user intent by ensuring that the most relevant information and stuff are presented to users based on their respective search queries. The more relevant and useful content you produce that satisfies search intent, the better your organic rankings on search engine results pages (SERPs) and the higher your page and domain authority.
If you visit authority bloggers’ sites, you’ll find that they publish consistently because they understand the efficacy of doing this to impress the search engines and provide better user experience.
Making old posts look like new through the change of dates is a way of fooling the search engines which doesn’t work out. It’s better to keep adding fresh content if you need to update the old posts on your blog.
One that I was aware of was the attempt to hide keywords and URLs in pages and posts. Unfortunately, I still see that practice used extensively and I am certain that it is hurting the chances for good SERPs for those who attempt that technique.
Throughout the course of a day, I visit many websites and view the page source for various reasons. That is where I discover those attempts to hide keywords and URLS. It happens more than one knows.
Since I am very naive about keywords, I have been using the SEO keyword section shown on the Pages section of my websites in the WordPress dashboard. It is there that I list what I think are relevant keywords.
By checking the page source of my live page on the Internet, I find the exact keywords that I placed in the keyword section....EXAMPLE:<meta name="keywords" content="camping in indiana,rv camping in indiana,tent camping in indiana">
Israel, by using the technique as described above, isn't that how it is supposed to work? Keywords........It is all very confusing to me.
Can you help to clarify the difference between the "keywords" listed in the <meta name> section of one's page source AND "keywords" one might use in their content when composing a blog post or page?
And are you saying that Google and other search engine bots are, for the most part, ignoring the keywords in the <meta name> section, but are instead searching through content itself for juicy and relevant keywords?
Reply
Just ensure you always come up with quality, informative, and compelling content and you'll get the success in no distant time. Thanks for asking!
Israel Olatunji
Israel Olatunji
Thanks for the interesting and useful material in your post. You hear about these things and it was great learning more about them.
Like you said Google is so smart now it's hard to run any of these bad practices by them but I'm sure there are people who will still try.
It's the same old story if some of these people worked as hard honestly as they do dishonestly they would be a lot further ahead.
Have a good one,
Don
Israel Olatunji
Israel Olatunji
Israel Olatunji
