Introduction

It took me a long time to buy into the idea of joining Instagram simply because I was so hooked on Pinterest.

When I started researching social media channels I chose Pinterest because the half-life of a Pin is 3.5 months which means it takes 3.5 months for a Pin to get 50% of its engagement. In comparison, the half-life of a tweet is only 24 minutes, and the half-life of a facebook post is only 90 minutes.

When I read reviews comparing Pinterest and Instagram they sounded very similar to me. Both are visual platforms driven by beautiful photos.

I couldn't quite grasp why it would be worth my while joining Instagram and so initially I joined just as myself (@laurenjeankinghorn) just to check it out and keep in touch with family.

I looked at few profiles of Instagram influencers in my niche and some of them were gorgeous! The penny dropped and I decided to go for it.

On 3rd February this year (2017), I joined Instagram as Inspiring Mompreneurs and Happy Human Pacifier.

My first goal was to get my Inspiring Mompreneurs profile to 1000 followers so that I could become an influencer on Webfluential.

For interests, sake (and to add some colour), here's my top post so far (posted 9 April)

Click next for some Instagram Stats