INSIGHTS•3 MIN READ
5 Creative Ways To Get Multiple Marketing Uses Out Of Your Articles
timeandmoney
Published on March 14, 2013
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
You're doing article marketing, and on top of that you may have a blog, a newsletter, and also
participate in various social media activities. How can you keep up with all the writing?
Here’s how to get double (and sometimes triple and quadruple) duty out of one piece of content:
1) Turn your articles into a free e-book or report. This would be a great way to encourage readers to click through to your website. e.g., "Claim your free e-book with 25 more tips for doing such and such here => [your website URL]." It's also an effective way to build your list– on your website you capture their email address before delivering the free e-book, and follow up with them by email so they visit not just once but potentially several times over the course of your relationship with them.
2) Turn your e-book into articles. You might have to do some slight rephrasing on the intro and
concluding paragraphs, and also shorten the chapters down to article length (no more than 1500
words), but depending on the length of your book, you probably already have the makings of several dozen articles.
3) Turn your articles into an e-course. If you've taken the time to write several educational articles
on your niche, you're well on your way to creating an e-course. An e-course is a series of written
lessons on a particular topic that people sign up for to receive via email.
3) Turn your articles into a Squidoo lens or video series.
4) Morph your articles into a product. If you have a large selection of excellent articles on one
particular topic, you might consider morphing the collection of articles into an actual product–an e-book or online course that you sell.
5) Use your articles in your newsletter content. Create your own e-zine and use your articles as part of the content.
6) Turn blog posts into free reprint articles.
7) Take one blog post or article that is in a list format (a Top 7 or Top 5 list) and then use that
one article or post as the basis for an article series.
As you can see, various types of content can do double, triple and quadruple duty with a little
tweaking. It's actually quite fun when you get used to it, and it's a huge motivator knowing that you
don't have to start from scratch on every single project.
To your massive success,
Phyllis Jordan
http://FreeLifeMovement.com
participate in various social media activities. How can you keep up with all the writing?
Here’s how to get double (and sometimes triple and quadruple) duty out of one piece of content:
1) Turn your articles into a free e-book or report. This would be a great way to encourage readers to click through to your website. e.g., "Claim your free e-book with 25 more tips for doing such and such here => [your website URL]." It's also an effective way to build your list– on your website you capture their email address before delivering the free e-book, and follow up with them by email so they visit not just once but potentially several times over the course of your relationship with them.
2) Turn your e-book into articles. You might have to do some slight rephrasing on the intro and
concluding paragraphs, and also shorten the chapters down to article length (no more than 1500
words), but depending on the length of your book, you probably already have the makings of several dozen articles.
3) Turn your articles into an e-course. If you've taken the time to write several educational articles
on your niche, you're well on your way to creating an e-course. An e-course is a series of written
lessons on a particular topic that people sign up for to receive via email.
3) Turn your articles into a Squidoo lens or video series.
4) Morph your articles into a product. If you have a large selection of excellent articles on one
particular topic, you might consider morphing the collection of articles into an actual product–an e-book or online course that you sell.
5) Use your articles in your newsletter content. Create your own e-zine and use your articles as part of the content.
6) Turn blog posts into free reprint articles.
7) Take one blog post or article that is in a list format (a Top 7 or Top 5 list) and then use that
one article or post as the basis for an article series.
As you can see, various types of content can do double, triple and quadruple duty with a little
tweaking. It's actually quite fun when you get used to it, and it's a huge motivator knowing that you
don't have to start from scratch on every single project.
To your massive success,
Phyllis Jordan
http://FreeLifeMovement.com
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