Examples of niche market products

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There are hundreds if not thousands of lucrative niche ideas. Below are some ideas,

  • Left handed people; school supplies, tools, that makes it easy for them to perform everyday activities…. Left handed people make 10% of the population. They sometimes need special equipment.
  • Bonobos; Six months after Bonobos launched their first ecommerce store, they earned $1 million in revenue. Since then, the company has expanded to include shirts, suits, and shoes. Great niche for men’s clothing
  • Whole Foods; there is a rising trend toward organic foods. Many people are now nutritionally aware and whole foods has implemented the necessary tools to target this group of people.
  • Hair; Drybar is a good example of how you can target hair as a niche market. Drybar is set up like a bar where you can watch a movie and relax while getting a blowout. Lately, I have seen a lot of promotions of lace front wigs and braid wigs on Facebook and other social media platforms. This is a great niche as ladies love to look good.
  • Cosmetics: Lush is a good example of a niche market. LUSH advocates for ethical buying and purity of handmade products. It differentiates itself from competitors with eco-friendly packaging, organic ingredients, and refusal of animal testing. Lush sells a viewpoint rather than an image. People whose views align with lush will definitely be a loyal target audience.
  • Books; people still love reading traditional print books. This is proven by the large number of fans Powell’s Books has amassed.
  • Beer and bar bites; Go to any grown up party and you will find beer. People love learning about new beers and craft beer so you can build a lucrative niche around it. Take the example of Hopsters.
  • Single dads; Men are stepping up to take care of their kids as single dads. It is a tough job and they need a lot of help and support. This is a great niche.
  • Health; example Coal miners with mesothelioma, men with breast cancer, children with rare inherited diseases, Stroke victims who have lost mobility,
  • Accidents; how to handle it, insurance, hospitals,. Lawyers. People go online for ideas all the time and you can help.
  • Fitness; Example, exercise for pregnant women in the suburbs, Triathletes attempting to qualify for Ironman events, Runners recovering from panthers fasciitis,
  • Seniors; As people get older, they begin to need specialized equipment, home recodification (e.g Retirees who need ADA-compliant renovations), medications and much more.
  • House flipping; e.g House flippers in Central Oregon
  • Catering; Example Retail employers with more than 20 employees around the mall, Parents of kids with an upcoming Bat Mitzvah, christening, baptism or first holy communion.
  • Computer security; example, Victims of identity theft, parents of teenagers
  • Computer coding/ web designer; there are tons of people who can use these services when starting up a new online business
  • Dog trainer
  • CPAs who does taxes for the self-employed
  • Graphic designers
  • Illustrators
  • Decoerative collectibles
  • Games
  • Education
  • Memebership sites; these make for great niches because you get reccurent commision.

Two people can have exactly thesame niche market but one succeeds while the other fail; why? Implementation.

You need to understand your niche and know how to go about promoting it.

I hope this list is helpful.

Cheers Denise


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Recent Comments

9

Great list. I find ideas are everywhere, but the execution is where it gets tough. :D

Thanks for sharing, Denise.

You're welcome

Every need under the sun and U Tube is your assistant!

True that

Many thanks Denise, great ideas to tap upon.

Happy to help

great ideas! my niche is an extension of my life-long work - I have been thinking of what else to add to it - for the purposes of not only doing research in something new but learning something new and maybe getting attention of a different audience... maybe I will do it, maybe not.... but you have ideas written I never would have thought of.... after being here on WA for the past few months I am realizing the nature of niche marketing and how huge... how many ideas and possibilities for success... blows my mind daily!

So true, the ideas are definitely mind blowing. If you think outside the box, you will come up with more ideas than you can ever implement.

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