Is Facebook too Big to Fail?
I am sure by now, you heard of the news of Facebook ad boycott by advertisers.
We will see how things unfold as Facebook responds to these actions.
The billion dollar questions is...
Is Facebook Too Big To Fail?
The chart below shows Facebook's advertising revenue by the New York Times.
Quarterly revenue hit a high of $20 Billion in the 4th quarter of 2019. This record breaking feat will now slow down due to the boycott.
What would the impact be?
We are talking big money here but will this be a small dip and then business as usual for Facebook?
Can any boycott make a dent to Facebook?
How will the market react?
In a competitive world, some advertisers may see this as an opportunity when their competitors boycott.
Sure, Facebook will respond to this but we won't get into the politics here. You can read about that in the news.
As a small business and affiliate marketer, we need to grow out business as well and advertising is one way.
Do you advertise on Facebook?
Will you advertise on Facebook?
Will other social media companies that advantage and fill the gap that this incident creates?
Will the dynamics of online advertising change?
Share with us your experience and insights in the discussion below.