Daily Facts - Day #68: Billion dollar niches - The $70 billion weight loss for women phenomenon

Personally, I think that is one of the most popular and profitable niches ...

And I know what you are thinking now ... "It's oversaturated" ... "Too many competitors" ...

Well, as I always said: big competition = big money ...

And believe me, the targetable sub-niches are almost endless ... More than that, this evergree niche has plenty of room for growth and the market is HUGE. According to the World Health Organisation 35% of women aged 20+ are overweight!

Once again, the numbers are speaking for themselves (provided by Marketing Charts, PRNewswire) ...

• it's a $70 billion market

• meal replacements (shakes, nutrition bars) are posting strong growth and sales of these products will outpace the growth of OTC diet pills to 2022

• more than 66% of Americans are overweight or obese, while two decades ago that was only 25% of the population!

The Google Trends chart shows a steady demand ...

... and the regional pattern is also very clear:

Jaaxy gave me 6,565 AVG monthly searches for "weight loss for women" and 251,601 (!) for "weight loss".

The cherry on the top ... As I already said, there are many leverageable avenues: women's health, weight loss diets, weight loss sauna, fast weight loss, fat burners, meal replacements, protein powders, weight loss strategies for different age demographics, weight loss camps, weight loss pills & supplements, post pregnant weight loss, abs diets, pre-marriage weight loss, weight loss with yoga, etc, etc.

And no wonder, for "weight loss for women" I found 10K products only on Amazon ... For "weight loss" there are 60K items on Amazon.

My conclusion

One of the best niches out there ...

People want to be feel confident about themselves and women - especially between 25-45 - are obsessed with looking good and staying in shape.

And this is a very powerful emotional trigger that can help you to succeed as an affiliate marketer.

Your thoughts?