Do We really need Goole Tag Manager?

bySeasonGirl

925 followers

Updated 8 years ago

As I was doing some research I came up on things that you do to upgrade in your marketing efforts. When you find yourself installing things like tracking pixels, social media tags, and re-targeting tags, these are part of the pieces that add up to online marketing. However, if you're not a developer, or having difficulty with the process of getting your site updated, well, Google Tag Manager is saying it can come to your rescue.

My second favorite educational site (Wealthy Affiliate being my first) Lynda.com ,says Google Tag Manager has one script that you add to your website. That script then acts like a container. So it'll automatically update your site to include any tags that you've added directly to Google's web interface. You'll only need to modify your code one time. You can then log into Tag Manager, edit your tags and even set rules on when they fire or check whether or not they're working properly.

It seems like a pretty uncluttered procedure to set up;

1. You create an account,
2. create a container,
3. and then add the snippet of code to your website.

I'm curious about the results it will produce so if you're already using it could you make a comment below about your findings?

If you haven't used it yet and you're curious, first thing you'll need to do is go to the Google Tag Manager homepage, which is at google.com/tagmanager. From there, you can choose Sign Up For Free in the bottom left-hand corner, or if you're already set up with Google Tag Manager, you can choose Sign In, and select Tag Manager from the dropdown in the upper right-hand corner.

If you choose "Sign Up For Free", of course you know, you will need to have an existing Google account. This could be the same Google account you're using for Gmail, or your business apps, or Analytics. If you don't have a Google account, setting up a Google account is free and a very simple process.

If you haven't used Tag Manager before, Google's going to put you into the first step of the process,

and that's to pick a name for a new account. If you have it will just say add new account.

I suggest

the domain name of the website that you're going to be installing the containers on. Brad Batesole from Lynda.com says, "When you think about an account, think about it as the highest level bucket that information is going to be stored in. The account has nothing to do with the actual tags that are going to be installed on the site. The account is really where all of the containers are going to live."

So therefore, you might have an account based on various clients, or you may have an account, if you so choose, based on the domain name that you're going to be installing containers on.

Next, select continue to create the container. And the container's going to hold all the tags for this specific setup. So we can name this container after the sections that it'll be used on. So you could have a container for your blog, a container for your e-commerce section, or you can use one container for your entire website, which is what you'll be doing. For more instructions there are more videos on YouTube like the one below. https://youtu.be/ibj2k4lCf-Q The resources for this post are Google Tag Manager,Lynda.om and YouTube you can find this same info for free anywhere on the web.

I also did a keyword search for google tag manager and came up with the keyword "data mining' and that led me to a webinar about protecting your business data. Here's the link: http://www.sas.com/en_us/webinars/protecting-pii-d...

Please don't forget to get back with me about my question, o.k.?