Not all niches have to be related to arts/crafts, gardening, hunting, website building, etc. I'm testing my theory that famous people and popular destination places can also be a niche. I'm building a website for the actor/pro wrestler "The Rock" Dwayne Johnson. He gets millions of searches a month with very low competition. He has an Under Armour clothing line, tons of movies that are for sale, wrestling toys, posters, shirts, and video games that are all on amazon.com. I'm trying to position