When do you change the Ad with PPC ?
How many Impressions ?
So I have started to dabble with a small PPC Campaign just to get my feet wet. In your opinion, How long do you keep going before you think your Ad is not working, and you then decide to change the wording.
Depending on the number of impressions you get, but no clicks?
I realise that its all about the Keywords and that the content when they click must be really relative.
It is very early days for me, and thankfully (As per the training) I am using Bing, so not actually paying for Impressions, just clicks.
Any info would be much appreciated, and as always Thank you ! Richie
(Post edited after Joe`s, comment, thanks again Joe)
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I would go for fixed budget e.g. $20 and allocate may be 5 per day and see from there. PPC is all about monitoring the campaign closely. Start with small budget, monitor and review. You can also run more than one ads group per campaign and compare between the two ads group.
All the best.
Joe
Thanks Joe