Fooled by Paid Advertising?

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It's almost the end of April Fools Day here in the US. A day when many of us play lighthearted pranks on one another, all in good fun. But more and more businesses who use paid advertising are being duped by phony traffic, a serious problem affecting online advertisers.

As a small business owner, I know paid advertising can help get the word out about my business, but this issue reminds me not to dismiss the lessons taught in the foundation courses here at Wealthy Affiliate. Those courses teach us how to get traffic to our websites for free.

What are your thoughts on paid advertising? Is it something you use often or are thinking of trying for the first time? For sites that host ads, is this problem making it more difficult to get affiliate applications approved? See more about this topic here:

http://online.wsj.com/news/articles/SB10001424052702304026304579453253860786362

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Recent Comments

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I have not considered paid advertising, for decided that what ever was being taught in my lessons I would stick with that. Would rather have quality traffic than loads with no real connection

Hi, yes, I made the same decision for now.

Hi. I've never used paid advertising but have been approached a couple of times. Whether I eventually use it or not, I don't know. I prefer to work on free traffic that is looking for the information I provide. I like your reference to the foundation courses here at WA. I'm going to stick with those. Thanks for your post.

Hi Rick, thanks. Since it comes with these risks, I'm just not ready for it yet. If or when you do give it a try, please feel free to share any tips here.

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